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Bandai@NYCC08
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Viz Media@NYCC08
Del Rey@NYCC08
Yen Press@NYCC08
One Piece: Behind the Scenes@NYCC08
Tokyopop@NYCC08
Bandai@Fanime08
Ayres@AnimeNext08
Genshiken@AnimeNext08
Translating Manga 101@AnimeNext08
Media Blasters@AnimeNext08
Anime in the US: Fansubs@AX08
ADV Sneak Press@AX08
Aniplex feat. TTGL@AX08
Feel the Passion of LuvLuv (Aurora)@AX08
Keynote: Gen Fukunaga@AX08
Ouran@AX08
Viz@AX08
Honneamise@AX08
Nozomi(TRSI)@AX08
ADV@AX08
Bandai Entertainment@AX08
DMP@AX08
Geneon@AX08
Circus@AX08
Keynote: Vu Nguyen (Crunchyroll)@AX08
Tokyopop@AX08
Production I.G.@AX08
Disgaea and then some@AX08
Funimation@AX08
Broccoli USA@AX08
ImaginAsian@AX08
Kadokawa USA@AX08
JAST USA@AX08
iD press Conference and Keynote@Quakecon08
Tadano and Matsuhita@Otakon08
Anime and Gaming with Score Entertainment@Otakon08
Lantis/JAM Project QandA@Otakon08
Funimation@Otakon08
Media Blasters@Otakon08
Media Blasters Yaoi and Yuri Manga@Otakon08
Anime is Serious Business@Otakon08
Bandai@Otakon08
Future of J-rock@Otakon08
Building Upon Crunchyroll@Otakon08
Kadokawa Premieres@Otakon08
Media Blasters Premiere@Otakon08
Pony Canyon(Kano sisters)@Otakon08
Fansubber and Industry Discussion@Otakon08
Bandai Surprise@Otakon08
State of Industry@Otakon08
ADV@Otakon08
Bandai@NYAF08
Funimation and Funimation Channel@NYAF08
Claymore Cast Panel@NYAF08
Kitty Media@NYAF08
Gurren Lagann@NYAF08
Media Blasters@NYAF08
Del Rey@NYAF08
Darker than Black@NYAF08
ANN@NYAF08
Yuri Anime and Manga@NYAF08
Rie Tanaka@NYAF08
State of the Anime Industry@NYAF08
The Business of Anime@PAC08
ADV Films@PAC08
FUNimation Entertainment@PAC08
State of the Industry@PAC08
Media Blasters@MangaNext08
Del Rey@NYCC09
Bandai Ent@NYCC09
Yen Press@NYCC09
Funimation@NYCC09
CMX@NYCC09
Viz@NYCC09
FUNi Sneak Previews@AB09
Aniplex@AB09
ADV@AB09
FUNimation@AB09
Kalafina and Garden of Sinners@AB09
State of the Industry(No show)@AB09
FUNi Sneak Peek@ANext09
Vertical@ANext09
FUNi@ANext09
Kurokami@ANext09
Genshiken and Gravitation@ANext09
Austin Osueke Keynote@AX09
Right Stuf and Nozomi@AX09
JAST USA@AX09
Bandai Entertainment, Inc.@AX09
FUNimation@AX09
MangaGamer@AX09
Yamamoto Yutaka@Otakon09
Madhouse@Otakon09
Aniplex Kannagi Panel@Otakon09
Eternal 17yr old@Otakon09
Bandai@Otakon09
JastUSA@Otakon09
FUNi@Otakon09
MELL@Otakon09
FUNi Sneak Peek@Otakon09
Yamakan@Otakon09
FUNiTBA@Otakon09
Fansub and Industry 2.0@Otakon09
FUNimation@NYAF09
Vertical@NYAF09
Aniplex@NYAF09
Del Rey@NYAF09
Bandai@NYAF09
Manga Ent@NYAF09
Kannagi@NYAF09
ANN@NYAF09
Viz@NYAF09
State of the Industry@NYAF09
FUNi Sneak Peek@NYAF09
FUNi Sneak Peek@AB10
Vertical@AB10
FUNi Industry@AB10
Kenji Kamiayma@ANext10
FUNi@ANext10
State of the Industry and You@ANext10
Kenji KamiyamaQA@ANext10
FUNi Sneak Peek@ANext10
Crunchyroll@AX10
May'
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Nabeshin@AX10
Bandai Ent@AX10
DMP@AX10
JAST USA@AX10
Geneon Universal@AX10
Tokyopop@AX10
Kitamura@AX10
TRSI@AX10
Horie Yui@AX10
FUNimation@AX10
Aniplex USA@AX10
Viz@AX10
MELL@AX10
FUNiSP@AX10
Katsuyuki Konishi@AX10
Production I.G@AX10
Mangagamer@AX10
Danny Choo(BRS)@AX10
Vertical@Otakon10
Madhouse@Otakon10
Aniplex@Otakon10
FUNi@Otakon10
Visual Novels@Otakon10
Yoshida Brothers@Otakon10
Yuji Mitsuya@Otakon10
Maruyama@Otakon10
Home Made Kazoku@Otakon10
Bandai@Otakon10
FUNi Sneak Peek@NYAF10
Aniplex@NYAF10
Disappearance of Haruhi@NYAF10
Bandai@NYAF10
FUNimation@NYAF10
Star Driver@NYAF10
Crunchyroll@NYAF10
Yen Press@NYAF10
DelRey@NYAF10
Vertical@NYAF10
ANN@NYAF10
Funimation.com Presents@AB11
Funi Sneak Peek@AB11
State of the Industry@AB11
Sentai Filmworsk@AB11
Funimation@AB11
Vertical@ANext11
Starchild@AX11
NIS America Anime Panel@AX11
Right Stuf@AX11
Aniplex@AX11
Miku and Viz Media@AX11
FUNimation@AX11
Production IG@AX11
Crunchyroll@AX11
Miku Conference@AX11
Bandai@AX11
BandaiPt2@AX11
Gundam@AX11
JAST USA (complete)@AX11
JAST(oldpt2)@AX11
NISA Games@AX11
Nirgilis@AX11
Sentai@AX11
noitaminA@AX11
MangaGamer@AX11
Good Smile Company and Nitro+@AX11
Shirohata and Sasanuma@Otakon11
Uematsu@Otakon11
Aniplex@Otakon11
FUNimation@Otakon11
Maruyama@Otakon11
Shinkai@Otakon11
Crunchyroll@Otakon11
Iwakami@Otakon11
Sunrise@Otakon11
Bandai@Otakon11
MangaGamer@Otakon11
TigerBunny@Otakon11
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Ryusei Nakao@NDK11
Lemon Drop Kick@NDK11
Bandai@NDK11
Behind the FUNimation@NDK11
Yamakan@NDK11
Robotech FFA@NDK11
Gundam Unicorn@NDK11
Aniplex@NYCC11
Naruto Shippuden@NYCC11
FUNimation@NYCC11
TheAnimeNetwork@NYCC11
Kodansha@NYCC11
Vertical@NYCC11
Bandai@NYCC11
Sunrise@NYCC11
Hatsune Miku@NYCC11
Makoto Shinkai@NYCC11
Viz@NYCC11
TigerBunny@NYCC11
FUNimation.com Presents@AB12
FUNimation Sneak Peek@AB12
Sentai Filmworks@AB12
FUNimation Industry@AB12
Kanako Ito@AB12
FUNimation Sneak Peek@AX12
Viz Secret Panel@AX12
Aniplex@AX12
Crunchyroll@AX12
TRSI@AX12
Bushiroad@AX12
JAST USA@AX12
Aksys@AX12
NISA Anime@AX12
Madoka@AX12
FUNi@AX12
Tokyopop@AX12
Production I.G.@AX12
Viz Media@AX12
NISA Games@AX12
MangaGamer@AX12
Crunchyroll@Otakon12
Viz@Otakon12
FUNimation Sneak Peek@Otakon12
MangaGamer@Otakon12
NIS Anime@Otakon12
Ai Nonoka@Otakon12
Aya Hirano@Otakon12
Aniplex@Otakon12
Maruyama@Otakon12
FUNimation@Otakon12
Geneon (by FUNi)@Otakon12
Sentai@Otakon12
Kodansha@Otakon12
Vertical@Otakon12
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Feed from the The Business of Anime panel at Providence Anime Conference 2008. Transcription: bayoab
Note: ( ) is usually commenting on the panel and was not said.
This is unedited.
19:02:56 <bay|PAC|AnimeBiz> waiting for previous panel to finish
19:05:05 <bay|PAC|AnimeBiz> (n key is flaking again....)
19:08:16 <bay|PAC|AnimeBiz> (technical difficulties)
19:09:14 <bay|PAC|AnimeBiz> The business of anime... with Adam Sheehan...
19:10:01 <bay|PAC|AnimeBiz> senior events manager from funi...
19:10:01 <bay|PAC|AnimeBiz> as a guest here..
19:12:09 <bay|PAC|AnimeBiz> show purchase (Step #1)
19:12:25 <bay|PAC|AnimeBiz> negotiations with licensors, acquiring different rights, choosing the right show...
19:12:44 <bay|PAC|AnimeBiz> most of the licensors are consortiums
19:13:06 <bay|PAC|AnimeBiz> every member of the consortium needs to be convinced..
19:13:32 <bay|PAC|AnimeBiz> different rights... DVD, digital, merchandising, ... all the stuff we can do with the show...
19:14:00 <bay|PAC|AnimeBiz> sometimes rights are unavailable or prices are absurdly high
19:14:53 <bay|PAC|AnimeBiz> choosing the right show.. price per episode, how it did in japan, relationship with various licensors, is there a US buzz (cosplay, conventions, online)
19:15:16 <bay|PAC|AnimeBiz> Brand creation (Step #2) creative brief, brand plan, department meetings...
19:18:21 <bay|PAC|AnimeBiz> (brief is shortened version of plan)
19:21:23 <bay|PAC|AnimeBiz> (get everyone on the same page and follow the preplanned out plan)
19:21:51 <bay|PAC|AnimeBiz> Brand Plan (step #3): ads (print, online), retail, "outside of the box" (wom, conventions)
19:22:25 <bay|PAC|AnimeBiz> (wom = word of mouth)
19:24:23 <bay|PAC|AnimeBiz> (talking about the DtB thingy they did at NYAF)
19:24:48 <bay|PAC|AnimeBiz> Execution (step #4) delivery dates, approvals (lol cat pic here), departmental communications
19:25:45 <bay|PAC|AnimeBiz> japanese approve everything...
19:25:51 <bay|PAC|AnimeBiz> can take a while...
19:30:19 <bay|PAC|AnimeBiz> hardcore vs mainstream (sidenote) (densha otoko pic vs walmart pic)
19:32:41 <bay|PAC|AnimeBiz> (try to do as much as possible to prevent a hardcore revolt)
19:32:50 <bay|PAC|AnimeBiz> merchandise (Side note)
19:33:40 <bay|PAC|AnimeBiz> tshirts, wallscrolls, figures, etc
19:33:53 <bay|PAC|AnimeBiz> whole other separate system for merchandise
19:34:28 <bay|PAC|AnimeBiz> digital (sidenote)
19:34:48 <bay|PAC|AnimeBiz> on itunes, psn, xblive, hulu, own site, etc...
19:34:51 <bay|PAC|AnimeBiz> youtube..
19:35:51 <bay|PAC|AnimeBiz> launch (step #5), 1st week sales, adjustments, results...
19:37:04 <bay|PAC|AnimeBiz> 1st week sales are key... a giant % of sales and trend are in the first 3 weeks..
19:38:26 <bay|PAC|AnimeBiz> continuing releases (step #6): additional volumes, brand plan changes, keep the fire burning
19:38:54 <bay|PAC|AnimeBiz> keep reminding people about new volumes...
19:40:31 <bay|PAC|AnimeBiz> 2nd life (step #8) : box set, add on's and bundles, discounts
19:41:06 <bay|PAC|AnimeBiz> usually bring out expensive boxset with extras, then a year later the cheapo boxset with just the discs
19:41:41 <bay|PAC|AnimeBiz> q&a
19:42:11 <bay|PAC|AnimeBiz> q: how much of a dvd price makes it back to funimation?
19:42:37 <bay|PAC|AnimeBiz> a: depends on the store... or coupons or loss leaders or bulk...
19:43:43 <bay|PAC|AnimeBiz> will usually dictate a minimum price...
19:43:53 <bay|PAC|AnimeBiz> q: tremendous flops?
19:44:01 <bay|PAC|AnimeBiz> a: no real super flops...
19:44:40 <bay|PAC|AnimeBiz> there is stuff that they aren't happy with the sales
19:45:41 <bay|PAC|AnimeBiz> sometimes the plan doesn't maximize potential sales...
19:47:31 <bay|PAC|AnimeBiz> q: how do you determine the grade for a brand (this came from the previous question about marketing budgets)
19:48:05 <bay|PAC|AnimeBiz> a: depends on what rights they have and the potential for the growth of the show
19:50:13 <bay|PAC|AnimeBiz> q: (question about rivalries) a: (lack of competition hurts the industry, they want competition)
19:56:20 <bay|PAC|AnimeBiz> q: series doing better in later volumes and maintaining sales?
19:57:26 <bay|PAC|AnimeBiz> a: vol1 is usually the best in sales... then halved vol 2, and halved for 3-6
19:58:44 <bay|PAC|AnimeBiz> end
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