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Unedited Feed from the The State of the Industry and You (Ayres) at AnimeNext 2010. Transcription: bayoab Note: ( ) is usually commenting on the panel and was not said. 14:02:19 <bay|ANext|Ayres> How are you guys doing.... 14:02:23 <bay|ANext|Ayres> (Panel is overflowing) 14:02:32 <bay|ANext|Ayres> This isn't about voice acting 14:02:47 <bay|ANext|Ayres> THis is a panel about the sad state of the industry (paraphrase) 14:03:04 <bay|ANext|Ayres> How many of you went to the panel 2 years ago? 14:03:17 <bay|ANext|Ayres> How many thought ADV would be gone? 14:03:52 <bay|ANext|Ayres> The truth is that we're left with 2 big anime distributors and that's it 14:03:57 <bay|ANext|Ayres> CPM is gone, Geneon is gone... 14:04:06 <bay|ANext|Ayres> I thought Manga is gone but they are still working as licensing entity 14:04:14 <bay|ANext|Ayres> Believe or not but they still have a decent market in europe 14:04:28 <bay|ANext|Ayres> Even as far as magazines go, there is no anime insider, there is no newtype 14:04:39 <bay|ANext|Ayres> We're looking at a different time period now, and looking at a different situation 14:04:44 <bay|ANext|Ayres> I had to retool this panel. 14:05:03 <bay|ANext|Ayres> (Talking about health and last year) 14:05:49 <bay|ANext|Ayres> (audience has interjected and derailed) 14:06:10 <bay|ANext|Ayres> There has foreven been the argument that Fanasubbing is advertising 14:06:17 <bay|ANext|Ayres> The streaming sites don't just run episode 1... 14:06:18 <bay|ANext|Ayres> they run the whole show 14:06:35 <bay|ANext|Ayres> (This is the nabeshin argument, only ep 1) 14:06:46 <bay|ANext|Ayres> Old school anime fans remember when people wouldn't say FU to the Japanese 14:07:05 <bay|ANext|Ayres> The idea that we got to the point in fandom where the fans have no respect for the creators is ... 14:07:10 <bay|ANext|Ayres> (Audience....) 14:07:39 <bay|ANext|Ayres> I hear the argument that people go out and buy it but I can prove it wrong with one example: One Piece 14:08:05 <bay|ANext|Ayres> I hear all sides of that argument and the problem with it is that FUNpiece... er One PIece and Naruto were two big deciding factors 14:08:36 <bay|ANext|Ayres> people i know have those two entire series on their computer. In some cases were special edition rips.. they kept saying they would buy it .... 14:08:36 <bay|ANext|Ayres> and then it was "buy i hate what 4kids did" 14:08:52 <bay|ANext|Ayres> a lot of the things that 4kids did were things that the japanese insisted on... granted that 4kids is know for destroying things 14:09:06 <bay|ANext|Ayres> And then they bitched about how many eps were on the disc 14:09:31 <bay|ANext|Ayres> it's one of those things wehre i know there are people who go out and watch and buy it, just had a debate on facebook about scanlations.. 14:09:45 <bay|ANext|Ayres> the things i tried to tell the person is can you defend it to the creators face 14:10:03 <bay|ANext|Ayres> since i started doing this, i tried to find out how the japanese felt about it... and the japanese felt that the their hands were tied 14:10:14 <bay|ANext|Ayres> but at this point, the people who claims to be fans, they aren't putting money back into the genre 14:10:23 <bay|ANext|Ayres> if someone broke into your house over and over, eventually you would have to say something 14:10:33 <bay|ANext|Ayres> sadly, we've seen some people stand up and get shaken down for it 14:10:55 <bay|ANext|Ayres> the president of gonzo stood up and got interviewed... arthur let the interviewer have it...and the reaction the fans had was horrifying... 14:11:04 <bay|ANext|Ayres> he didn't resurface in public because people had turn it into a paraiah.... 14:11:07 <bay|ANext|Ayres> all he said was don't steal 14:11:15 <bay|ANext|Ayres> something directly relevant to gonzo is... 14:11:23 <bay|ANext|Ayres> there are a few things that people argue with me over the years... 14:11:35 <bay|ANext|Ayres> is that things in the states don't affect japan... 14:11:52 <bay|ANext|Ayres> no, the fact is that everything you do in the states greatly affects japan... 14:12:14 <bay|ANext|Ayres> (example about an animator in the states who contacted the gonzo...) 14:13:07 <bay|ANext|Ayres> (when she contacted gonzo, they first had 2 offices, then they had closed their shinjuku office before she had even got there...) 14:13:37 <bay|ANext|Ayres> i know i was working at 4-5 gonzo shows at once, but now i can only thing of one 14:13:37 <bay|ANext|Ayres> (the pictures from the offices paint a different picture fro what people imagine0 14:13:56 <bay|ANext|Ayres> the week that i was in the hospital, when all the people speculated i was dead.... that was the week that gonzo fired 40 people 14:14:32 <bay|ANext|Ayres> a lot has changed... i can't do that old panel anymore 14:14:38 <bay|ANext|Ayres> i can't argue with people about whether it is okay, it just isn't 14:14:42 <bay|ANext|Ayres> i don't care if it isn't licensed 14:14:59 <bay|ANext|Ayres> people say it might never come out here and then it happens and nobody buys it (kodocha) 14:15:25 <bay|ANext|Ayres> it's kinda neat, when i started, people wouldn't speak up, now people will... 14:15:42 <bay|ANext|Ayres> back in the day when i did the fight, now there are people fighting for me 14:15:43 <bay|ANext|Ayres> how many people saw the 40 group antiscanlation site group 14:15:56 <bay|ANext|Ayres> (Audience) 14:16:53 <bay|ANext|Ayres> To give you an idea of what a task it is... Lance Heskill at FUNi..... back in the day, he didn't think it was a problem, and when he first started to realize it, he sat down and made it his business to get all of FUNI's IP removed from youtube 14:16:55 <bay|ANext|Ayres> he thought it would take a week 14:17:07 <bay|ANext|Ayres> people who are content providers can apply to the content removal tool which lets you pull stuff 14:17:29 <bay|ANext|Ayres> lance spent a week doing nothing more than pulling stuff and what he was finding that some of the stuff he pulled was back up before he was done 14:17:52 <bay|ANext|Ayres> i personally got ghost stories removed 3 or 4 times and once i got a nasty letter back 14:17:58 <bay|ANext|Ayres> it's a really daunting attack 14:18:10 <bay|ANext|Ayres> (skip) 14:18:53 <bay|ANext|Ayres> the anime's industry approach to dealing with this... we all know the music industry's problem.. it's much easier for me to see the damage done to the anime industry 14:19:14 <bay|ANext|Ayres> people think the companies are in glass towers... adv is in a warehouse 14:19:19 <bay|ANext|Ayres> (audience) 14:19:43 <bay|ANext|Ayres> yes, it's a niche, anime only makes up 1% of the entire entertainment industry 14:19:46 <bay|ANext|Ayres> crispin also shared this stuff with me 14:19:58 <bay|ANext|Ayres> he sat in on the panel in 2007... he actually offers the information 14:20:10 <bay|ANext|Ayres> there was a study done when hollywood was looking into piracy.. intot he amount of torrent files... 14:20:15 <bay|ANext|Ayres> anime users share more data than any other users 14:21:06 <bay|ANext|Ayres> (audience... point back on how the RIAA did it) 14:21:22 <bay|ANext|Ayres> fans.... think they are a part of the process that they are watching 14:21:33 <bay|ANext|Ayres> at some point, fans started to feel entitled to the property itself and feel they have the right to take it 14:21:45 <bay|ANext|Ayres> and when artists try to reclaim their IP, fans have turned around and bitten their hands off 14:22:20 <bay|ANext|Ayres> what i've told them and what i tell everybody, i don't worry about pissing someone off who is stealing from me 14:22:27 <bay|ANext|Ayres> if you are stealing from me, i have no concern for you what so ever 14:22:35 <bay|ANext|Ayres> to me, being a fan of it means supporting it with your money 14:22:42 <bay|ANext|Ayres> because you contribute to the creation of that 14:23:14 <bay|ANext|Ayres> it's really hard to see with an industry 14:23:27 <bay|ANext|Ayres> (audience re simulcasts) 14:23:45 <bay|ANext|Ayres> there used to be a weird law that we couldn't work on things for 11 weeks after they aired in japan 14:23:52 <bay|ANext|Ayres> (it's a standard broadcast clause, not a law) 14:24:02 <bay|ANext|Ayres> that window period is now gone, and shikabane was the first one... 14:24:07 <bay|ANext|Ayres> but look at what happened with one piece... 14:24:18 <bay|ANext|Ayres> and some jackass hacked their site and grabbed it before it was available and made funi look bad 14:24:39 <bay|ANext|Ayres> i know there is that mentality around 4chan of "because I can".... (lost) 14:24:48 <bay|ANext|Ayres> (audience) 14:25:08 <bay|ANext|Ayres> (yes, the site wasn't hacked, they had no security) 14:25:48 <bay|ANext|Ayres> (talking about places to buy stuff ) 14:26:03 <bay|ANext|Ayres> do you see the anime industry following the music industry and going digital? (q from crowd) 14:26:10 <bay|ANext|Ayres> the problem is itunes has become it's own problem... 14:26:19 <bay|ANext|Ayres> it's giant, everyone wants their stuff there... 14:26:24 <bay|ANext|Ayres> hoping we see itunes for video at some point 14:26:44 <bay|ANext|Ayres> i do hope that digital streaming and digital distribution is the future... 14:26:53 <bay|ANext|Ayres> it costs a lot of money to produce a dvd... 14:27:17 <bay|ANext|Ayres> digital distribution doesn't require all those things 14:27:10 <bay|ANext|Ayres> you can spend some of the money on advertising 14:27:31 <bay|ANext|Ayres> when speed grapher came out on itunes, it was competing with lost for the first few weeks 14:27:47 <bay|ANext|Ayres> little did we know, it was the first time something that adult had been made on itunes 14:28:02 <bay|ANext|Ayres> funi advertised that show in weird places, but the sales market never found it 14:28:06 <bay|ANext|Ayres> but on the net, they found it 14:28:14 <bay|ANext|Ayres> getting that to happen and getting people to support it 14:28:52 <bay|ANext|Ayres> (difference between raw and subtitled and such) 14:28:47 <bay|ANext|Ayres> No difference since the advent of DVD 14:29:19 <bay|ANext|Ayres> the reason things are being released subtitled first is that otherwise people will just release it online with horrible subtitles 14:29:33 <bay|ANext|Ayres> to give you an idea of how fast we can turn things around... nerima daikon brothers.. the entire disc was done in 2 weeks 14:29:51 <bay|ANext|Ayres> granted, we pulled 10 hours days... 14:29:58 <bay|ANext|Ayres> the fact is a show can be done overnight 14:30:05 <bay|ANext|Ayres> the first fmp can be done in under a month 14:30:29 <bay|ANext|Ayres> the things that hold up the release are red tape and marketing... 14:31:00 <bay|ANext|Ayres> you don't have to choose between the three, i understand there are people who come here who hate dubs, as long as you buy your jp dvd, i don't care 14:31:26 <bay|ANext|Ayres> the raw though is the problem because thats what makes it on the internet first 14:31:35 <bay|ANext|Ayres> and the simultaneous releases are the way to fight it and they are a lot of work 14:31:43 <bay|ANext|Ayres> getting stuff done and getting materials from japan.. it's a lot of work 14:32:02 <bay|ANext|Ayres> just to give you some facts...this is something that arthur said to me 14:32:22 <bay|ANext|Ayres> within 24 hours, raws are on subs at the end of a day, 3 language subs... 14 language subs within a week... including finnish 14:32:30 <bay|ANext|Ayres> if we can get legit subs from the getgo, we'll delete that stuff... 14:32:38 <bay|ANext|Ayres> (audience) 14:33:55 <bay|ANext|Ayres> Viz isn't out of the game.. FUNi is the big kid on the block, they set the standards... 14:35:15 <bay|ANext|Ayres> (audience) 14:36:35 <bay|ANext|Ayres> (noting that all the companies are competing and that the fans thus lose because they won't work together for digital distro things) 14:37:14 <bay|ANext|Ayres> simpsons generates more on hulu than on tv for ad dollars... south park site makes tons... people watch them over and over 14:37:42 <bay|ANext|Ayres> i think our stuf being online has affected sales 14:38:31 <bay|ANext|Ayres> digital is working, FUNI's youtube channel is getting advertising revenue 14:38:56 <bay|ANext|Ayres> Arthur said there are only two ways to attack piracy.... legally and education... 14:39:26 <bay|ANext|Ayres> the anime industry is doubly scared to get into lawsuits because the fans state that they have a right to it 14:39:42 <bay|ANext|Ayres> people crucified when the RxJ C&D went out 14:39:48 <bay|ANext|Ayres> all we've been able to do for years is educate people 14:39:56 <bay|ANext|Ayres> unfortunately, we've been screaming down the barrel of a 4chan gun 14:40:11 <bay|ANext|Ayres> (audience: is it too late?) 14:40:44 <bay|ANext|Ayres> i think the industry has waited too long to take a stance 14:41:10 <bay|ANext|Ayres> i've been doing these panels for a long time and when i started even industry people claimed it was bs.... then 2 years later they started saying the same things 14:42:00 <bay|ANext|Ayres> (resting while he anecdotes about his friends) 14:42:51 <bay|ANext|Ayres> i blame the industry for not acting professionally and fast enough 14:42:59 <bay|ANext|Ayres> there have been a few of us who have been really vocal about this stuff 14:44:20 <bay|ANext|Ayres> (talking about digital distro issues) 14:45:21 <bay|ANext|Ayres> (talking about how DRM is considered evil) 14:45:32 <bay|ANext|Ayres> there is not a solution that is workable and likeable 14:45:52 <bay|ANext|Ayres> the beastie boys were liked that... they wanted to try and add stuff to the album, to add sonmething to the disc to make it harder to copy.... 14:46:12 <bay|ANext|Ayres> and you know who fought them? the people who managed cd and dvd standards because you have to adhere to certain standards to get that logo 14:46:39 <bay|ANext|Ayres> at the same time, people were talking about how their computers would get destroyed... 14:46:56 <bay|ANext|Ayres> the problem is that people shoot the messenger... or someone who tries to do something... 14:47:26 <bay|ANext|Ayres> (this panel seems to have hit the speaking to the choir problem) 14:49:33 <bay|ANext|Ayres> (talking about DRM and outerculture) 14:49:46 <bay|ANext|Ayres> (talk about wrong messaging... and the entertainment industry) 14:50:42 <bay|ANext|Ayres> i've always said i don't do this because i'm a voice actor but i like what we have, but people don't understand this, but i've always likened this fight to the apple computer situation 14:50:46 <bay|ANext|Ayres> apple should have been gone in the 80s 14:51:12 <bay|ANext|Ayres> and there were some users who were religiously fanatic about the problem and they supported apple through their bad years and stuck witht he company and the loyalty is what drove them to a different business model 14:51:44 <bay|ANext|Ayres> the difference in this fight is our fans are the only people i know who are fighting to kill the company, they are fighting for free this and how dare you take this away from me which is the opposite of a supportive business model 14:52:27 <bay|ANext|Ayres> the original purpose of this panel when i started doing it was that ...there were things that we said ...there are things we have a right to demand of anime companies whichi thought were justified at the time.... quicker releases, ability to taste test, quicker production... 14:52:42 <bay|ANext|Ayres> and we've gotten all those things 10 fold since then... i have a hard time with people saying the industry has something to do for us 14:53:12 <bay|ANext|Ayres> (question about no new fans....) 14:54:43 <bay|ANext|Ayres> (the adult swim isn't our friend rant) 14:54:43 <bay|ANext|Ayres> i think our future is the on demand programming about japanese culture and programming and the like 14:54:48 <bay|ANext|Ayres> it's been brought up before... 14:55:18 <bay|ANext|Ayres> unfortunately for the guys, the new fan stuff is all for the girls 14:56:01 <bay|ANext|Ayres> we don't have a block on tv ...and we don't have a reliable anime magazine... 14:56:15 <bay|ANext|Ayres> there is a way to promote things coming out without giving it away 14:57:27 <bay|ANext|Ayres> (disney and ghibli) 14:59:52 <bay|ANext|Ayres> (legit manga application?) 15:00:51 <bay|ANext|Ayres> so far, the digital hasn't taken off... 15:02:10 <bay|ANext|Ayres> (talking about scanlations) 15:02:29 <bay|ANext|Ayres> the problem with getting some artists signed in the states is that their stuff is already available online 15:04:49 <bay|ANext|Ayres> (more manga stuff.....) 15:04:59 <bay|ANext|Ayres> more frustrating to date, collectors of rave master 15:05:07 <bay|ANext|Ayres> there was a time when it wasn't known if the last 3 vols wouldn't come out 15:05:23 <bay|ANext|Ayres> happy anytime someone can stick to a release schedule, for manga fans, it's something we need to have faith in a publisher... 15:06:03 <bay|ANext|Ayres> (audience) 15:06:17 <bay|ANext|Ayres> the manga companies in and of themselves have problems.... 15:06:25 <bay|ANext|Ayres> TP took on too much too fast...and FUNImation is doing it too 15:06:33 <bay|ANext|Ayres> you can only take on the amount of work you can feasibly put back 15:07:36 <bay|ANext|Ayres> unfortunately, TP was juggling a ton of titles at once... 5 or 6 A list titles..and since they have such a huge distribution....they were going out and coming back in... 15:07:47 <bay|ANext|Ayres> companies are going to have to figure out ways to release things that don't cost as much money 15:10:08 <bay|ANext|Ayres> (any progress?) 15:10:26 <bay|ANext|Ayres> something we don't ever talk about.. is what's working... VOD seems to have a nice audience and seems to be a successful model 15:10:36 <bay|ANext|Ayres> streaming media is working really welll... hulu, funi.... 15:10:54 <bay|ANext|Ayres> i can put links on my facebook to shows 15:10:54 <bay|ANext|Ayres> i love hulu because it allows me to promote shows in a different ways 15:11:03 <bay|ANext|Ayres> the funi channel on youtube... and funi continues to try to get on broadcast TV 15:11:08 <bay|ANext|Ayres> of course, DB will be on TV until the end of time 15:11:38 <bay|ANext|Ayres> FUNi of course has their own problems... you notice we don't see extras on DVDs... 15:11:44 <bay|ANext|Ayres> very few shows come with premium extras... 15:11:52 <bay|ANext|Ayres> you see less and less of that... 15:12:16 <bay|ANext|Ayres> we're also expected to record faster... in some cases, there is one studio who wanted to record an entire disc for <$500... which is unreasable 15:12:30 <bay|ANext|Ayres> we have day to day business struggles, no company is without them 15:13:50 <bay|ANext|Ayres> (audience) 15:15:05 <bay|ANext|Ayres> the only time i've seen sharing between companies is with FMP:TSR 15:15:19 <bay|ANext|Ayres> with that and the wallflower, is the only time we've done work for funi outside of the studio 15:16:16 <bay|ANext|Ayres> (talking about bestbuy restrictions) 15:17:21 <bay|ANext|Ayres> (sway that bestbuy has...and now they've left the market) 15:19:00 <bay|ANext|Ayres> (stories about walmart and sales) 15:21:18 <bay|ANext|Ayres> (trsi promoting) 15:23:30 <bay|ANext|Ayres> anime fandom grows at 15%/year 15:23:36 <bay|ANext|Ayres> at the conventions 15:23:51 <bay|ANext|Ayres> it's popular.... yet we see it less... 15:24:57 <bay|ANext|Ayres> (people in here haven't heard of TRSI) 15:27:07 <bay|ANext|Ayres> (anime is expensive from audience) 15:29:36 <bay|ANext|Ayres> we have to deal with that we are a small niche market... 15:30:39 <bay|ANext|Ayres> (talking about some of beck's history...) 15:31:16 <bay|ANext|Ayres> mtv got burned with heatguy j 15:31:52 <bay|ANext|Ayres> we have a japanese market that doesn't really understand the american market... and they are terrified of the internet... 15:34:50 <bay|ANext|Ayres> (talking about reverse importation) 15:34:50 <bay|ANext|Ayres> (he still doesn't know japan...not bothering with this) 15:37:16 <bay|ANext|Ayres> (netflix) 15:37:32 <bay|ANext|Ayres> those services, netflix, etc, pay for the videos 15:37:39 <bay|ANext|Ayres> they do see a small % from those 15:38:24 <bay|ANext|Ayres> (he refuses to acknowledge CR because they started illegal)15:38:24 <bay|ANext|Ayres> (he refuses to acknowledge CR because they started illegal( 15:39:21 <bay|ANext|Ayres> (talking about CR) 15:40:21 <bay|ANext|Ayres> (claims that CR was the 3rd or 4th most popular site of all at one point) 15:43:37 <bay|ANext|Ayres> (talking about various illegal sites) 15:48:57 <bay|ANext|Ayres> (basically been having a back and forth with one guy since the last thing i typed) 15:55:49 <bay|ANext|Ayres> End |
Notes: None |