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 Unedited Feed from the Vertical Inc feat. Felipe Smith panel at Otakon 2010. Transcription: bayoab
Note: ( ) is usually commenting on the panel and was not said.

10:31:31 <bay|Ota|Vert> Welcome to the vertical panel
10:31:43 <bay|Ota|Vert> (Going over what vertical does)
10:31:55 <bay|Ota|Vert> Before we get into that, let's introduce people
10:44:27 <bay|Ota|Vert> Felipe Smith, author of Peepo Choo
10:32:19 <bay|Ota|Vert> To his right is Ko
10:32:28 <bay|Ota|Vert> (they have a stuffed chi on the stage)
10:32:58 <bay|Ota|Vert> And I'm Ed Chavez, the marketing director
10:33:03 <bay|Ota|Vert> Today my hat is cat wrangler...
10:33:23 <bay|Ota|Vert> the thing you see before me is Chi, the star of our best selling new manga, chi's sweet home
10:33:23 <bay|Ota|Vert> so this is vertical inc, otakon 2010
10:33:29 <bay|Ota|Vert> Here we go
10:33:46 <bay|Ota|Vert> Apollo's Song Part 1, by Teuzka, coming back in trade paperback later this summer, 8/17/2010
10:34:00 <bay|Ota|Vert> 2 volume edition, smaller trim size
10:34:04 <bay|Ota|Vert> $10.99
10:34:18 <bay|Ota|Vert> more afordable version
10:34:34 <bay|Ota|Vert> 288 pages, new cover design
10:35:54 <bay|Ota|Vert> (signal is really weak in this room btw)
10:36:24 <bay|Ota|Vert> Chi's Sweet Home, vol 2, Kanata Konami, 8/24/2010, $13.95, full color, trade paperback
10:37:45 <bay|Ota|Vert> This is something we co-produce with Kodansha and work very closely with them on details, we use their printers for optimal reproduction
10:37:56 <bay|Ota|Vert> They do a lot of little things, and you will see more chii online as well as in print in the near future
10:38:10 <bay|Ota|Vert> Chi Extras....
10:38:25 <bay|Ota|Vert> Chi bookmark available at Otakon, the mini poster on the top right might be available for NYCC, and the postcard is planned for spring 2011
10:38:40 <bay|Ota|Vert> Chi's Sweet home the animated series also available online at crunchyroll.com
10:38:47 <bay|Ota|Vert> She gets crazy hit numbers as well, lots of fans
10:39:05 <bay|Ota|Vert> if you guys support the property a little more, i've talked to kodansha about dvd rights ... they aren't sure how to do this but it's a possibility
10:39:34 <bay|Ota|Vert> Twin Spica Vol 3, Kou Yaginuma, Trade paperback, 9/7/10, $10.95, 200 pages
10:40:50 <bay|Ota|Vert> Black Jack volume 13 by Osamu Teuzka, trade paperback, 9/21/2010, $16.95, 320 pages...
10:41:02 <bay|Ota|Vert> (there are blackjack cosplayers here which just distracted them)
10:41:50 <bay|Ota|Vert> There are a lot of little things which will be happening around of blackjack... particularly that blackjack house thing... expect to see some more things in the future.
10:42:05 <bay|Ota|Vert> Peepo Choo vol 2, 9/14/2010, Felipe Smith, $12.95, 240 pages
10:42:31 <bay|Ota|Vert> (masks, posters, videos on youtube)
10:42:37 <bay|Ota|Vert> Felipe giving the rundown
10:44:54 <bay|Ota|Vert> (Notes that it is definitely not for kids...)
10:45:59 <bay|Ota|Vert> There is commentary on anime itself, like that shows that often become popular in europe and other places are obscure titles... (lost rest)
10:46:52 <bay|Ota|Vert> Trying to show the western readership that there is lots of stuff in Japan that isn't seen...
10:47:05 <bay|Ota|Vert> (And the same vice versa)
10:47:41 <bay|Ota|Vert> moving on
10:48:05 <bay|Ota|Vert> 7 Billion Needles, vol 1, Nobuaki Tadano, trade paperback, 9/21/2010, $10.95, 192 pgs
10:48:19 <bay|Ota|Vert> this is a comic that was adapted based on a golden age of sci-fi horror title by Hal Clement..
10:48:28 <bay|Ota|Vert> so it's getting a lot of attention among the sci-fi people
10:49:30 <bay|Ota|Vert> Number Place: Red, Tetsuya Nishio, next of our pocket sudoku series
10:49:46 <bay|Ota|Vert> called it number place because thats what it is called in japan because someone holds the sudoku trademark
10:50:09 <bay|Ota|Vert> trade paperback, 9/28/2010, $7.95, 120 pages, extreme difficulty
10:50:13 <bay|Ota|Vert> sample puzzles on the vertical website
10:50:44 <bay|Ota|Vert> City of Refuge, Kenzo Kitakata, trade paperback, 9/28/2010, $13.95, 240 pg
10:52:21 <bay|Ota|Vert> in store displays: Kitakata Hardboiled Collection
10:52:21 <bay|Ota|Vert> The Cuter Book, Aranzi Aranzo, hardcover, 10/12/2010, $14.95, 80 pgs
10:52:21 <bay|Ota|Vert> craft book tend to be the best sellers...
10:53:04 <bay|Ota|Vert> newest book from the authors, just released in june in japan, collection of doll patterns, 80 new dolls
10:53:19 <bay|Ota|Vert> this one is with a new twist, because half of those dolls have an american theme and western holidays and festivals
10:53:31 <bay|Ota|Vert> it's what was expected from Cuter USA, but that's going to be more of a comicbook
10:54:39 <bay|Ota|Vert> Ayako by Osamu Tezuka, Hardcover, 10/19/2010, $24.95, 704 pages, 16+
10:54:11 <bay|Ota|Vert> all 3 volumes combined into 1 omnibus
10:55:36 <bay|Ota|Vert> Pro Bono, by Seicho Matsumoto, trade paperback, 10/26/2010, $14.95, 192 pg
10:56:05 <bay|Ota|Vert> possibly his most famous work, been adapted into a movie 9 times in japan, originally written in the 50s
10:56:28 <bay|Ota|Vert> for a while, NHK would make remakes every few years
10:57:08 <bay|Ota|Vert> (sample chapters online)
10:57:17 <bay|Ota|Vert> (going over plot)
10:57:50 <bay|Ota|Vert> Chi's Sweet Home vol 3, 10/26/2010, $13.95, new extras in vol 3
10:58:20 <bay|Ota|Vert> this will be coordinated with the expanded chi's website hopefully
10:58:13 <bay|Ota|Vert> Twin Spica Vol 4, 11/02/2010, $10.95, 200 pgs
10:58:38 <bay|Ota|Vert> Black Jack vol 14, 11/16/2010, $16.95, 320
10:59:00 <bay|Ota|Vert> 7 Billion Needles vol 2, 11/23/2010, $10.95, 194 pgs
10:59:14 <bay|Ota|Vert> Number Place: Blue, $7.95, 11/30/2010, 120 pgs
10:59:29 <bay|Ota|Vert> Peepo Choo, 3, 12/14/2010, $12.95, 272 pages
10:59:33 <bay|Ota|Vert> wraps up the series, just came out in japan
11:00:26 <bay|Ota|Vert> for NYCC, want to have some peepo choo masks....
11:00:50 <bay|Ota|Vert> Chi's Sweet Home vol 4, 12/21/2010, merchandising?!?
11:01:06 <bay|Ota|Vert> kodansha was pitching chi toys and chachas
11:01:26 <bay|Ota|Vert> Twin Spica vol 5, 1/4/2011, $10.95, 200 pgs
11:01:53 <bay|Ota|Vert> A Guru is Born, Takeshi Kitano, trade paperback, 1/18/2011, $13.95, 208 pgs
11:02:02 <bay|Ota|Vert> was announced back in 2008 or so and then put on hold
11:03:08 <bay|Ota|Vert> Black Jack vol 15, 1/18/2011
11:03:15 <bay|Ota|Vert> Chi's Sweet ome vol 5, 2/22/2011
11:03:21 <bay|Ota|Vert> 7 Billion Needles vol 3, 2/22/2011
11:03:31 <bay|Ota|Vert> Twin Spica vol 6, 3/1/2011
11:03:42 <bay|Ota|Vert> Black Jack vol 16, 3/15/2010 (assume means 2011)
11:04:25 <bay|Ota|Vert> The Worry Free Kitchen, by Kumiko Ibaraki, trade paperback, 3/22/2011, $14.95, 80 pages
11:04:08 <bay|Ota|Vert> Everyday dishes without oil and butter
11:04:15 <bay|Ota|Vert> follup to the worry free bakery
11:04:48 <bay|Ota|Vert> The Lychee Light Club, by Usamaru Furuya
11:04:59 <bay|Ota|Vert> trade paperback 4/19/2011, $19.95, 320 pgs
11:05:01 <bay|Ota|Vert> newest acquistion
11:05:15 <bay|Ota|Vert> going a way i don't think anyone saw us going, BL/theater/deus ex machina
11:07:18 <bay|Ota|Vert> Number place: yellow, 4/26/2011
11:07:23 <bay|Ota|Vert> Twin Spica vol 7 (Date was wrong)
11:07:30 <bay|Ota|Vert> Black Jack vol 17, 5/17/2011
11:07:59 <bay|Ota|Vert> treating the last volume with preferential treatment
11:08:08 <bay|Ota|Vert> if all things go well, there may be an 18
11:09:11 <bay|Ota|Vert> possibly be able to toss in the 3 stories that were only available in the hardcore
11:09:25 <bay|Ota|Vert> 7 billion needles vol 4, last volume of the series, 5/24/2011
11:10:27 <bay|Ota|Vert> Fallout by Tetsuo Takashima
11:10:40 <bay|Ota|Vert> Trade paperback, 6/21/2011, $14.95, 288pgs
11:10:58 <bay|Ota|Vert> about the american media coverage of politics
11:11:29 <bay|Ota|Vert> and a mystery and other stuff
11:11:40 <bay|Ota|Vert> Twin Spica vol 8, 7/5/2011
11:11:55 <bay|Ota|Vert> Manga title T, someone and someone else, 7/19/2011, $17.95, 436 pages
11:12:04 <bay|Ota|Vert> we have a verbal agreement, probably omnbius, 2 vols in japan
11:12:24 <bay|Ota|Vert> 9781935654117 isbn
11:12:45 <bay|Ota|Vert> teuzka series: ??? by osamu tezuka, 7/26/2011, price unknown...
11:12:56 <bay|Ota|Vert> manga series M, by someone, 9/20/11, $12.95, 216
11:13:06 <bay|Ota|Vert> trade paperback, by the same publisher as manga series T
11:13:25 <bay|Ota|Vert> 6 vols in japan currently
11:13:26 <bay|Ota|Vert> release bimonthly
11:13:37 <bay|Ota|Vert> and that's the end of the slide show
11:15:04 <bay|Ota|Vert> we have seen growth over the past year
11:15:05 <bay|Ota|Vert> and from 2008 to 2009 we saw a little growth, we had a rough time but it was good to be in a position where we could release a few books in a month and not be concerned we wouldn't be around
11:15:05 <bay|Ota|Vert> going into 2010, with the growth of 18%, we were extatic
11:15:05 <bay|Ota|Vert> and recently, stuff is better, we're up about 22%
11:15:05 <bay|Ota|Vert> and some of it is because of the two stars you see here today, but most of it is because of you guys
11:15:23 <bay|Ota|Vert> we aren't a large publisher, we focus on quality over quantity, and that extends out to all we do
11:15:30 <bay|Ota|Vert> we like to select quality titles
11:16:11 <bay|Ota|Vert> any questions for us or Felipe?
11:16:17 <bay|Ota|Vert> hopefully we'll have a mic...
11:17:00 <bay|Ota|Vert> If you do have questions for Felipe, please keep them to one, he does have another panel tomorrow...
11:17:18 <bay|Ota|Vert> Q: For Ed, what are you guys planning to do about digital publishing?
11:17:39 <bay|Ota|Vert> A; I think a few of you might be aware, we haven't directly experimented, but our Tezuka translations are available on ipad and iphone through astroboy magazine
11:17:39 <bay|Ota|Vert> it's a really good relationship with tezuka productions
11:17:45 <bay|Ota|Vert> there will be some tweaks in the coming months
11:18:07 <bay|Ota|Vert> after looking at that experience, especially how the ipad version looks, how it feels, and what the nice... screen size and how you are able to flip through and see the whole page
11:18:29 <bay|Ota|Vert> we decided we will be persuing some digital distribution starting with our prose... starting with 5 titles... maybe in 2011..
11:19:24 <bay|Ota|Vert> not sure when, we're talking with our authors...some of the authors will not give digital rights at all
11:18:44 <bay|Ota|Vert> kitakana kenzo for example won't give digital rights
11:18:54 <bay|Ota|Vert> we'll do it on a case by case basis and have high hopes
11:19:43 <bay|Ota|Vert> look for the news in the coming months, we might be able to put some manga up, but tezuka pro has exclusive rights to the tezuka stuff so they handle that
11:19:49 <bay|Ota|Vert> through astro boy magazine
11:20:10 <bay|Ota|Vert> Q: Other works by the Lychee Light club author?
11:20:26 <bay|Ota|Vert> A: we will be releasing more of Furuya, it's not manga m and not manga t, but if i put down a manga f, it would be him
11:20:39 <bay|Ota|Vert> and i think for fall 2011, we'll be seeing more from him i think
11:20:46 <bay|Ota|Vert> nothing has been confirmed
11:21:08 <bay|Ota|Vert> there will be a lot of news for him in the coming year if everything works out
11:21:13 <bay|Ota|Vert> with viz working on him, i think he will be in people's minds for the next year plus
11:21:15 <bay|Ota|Vert> and well deserved
11:21:52 <bay|Ota|Vert> Q: Lychee light club vol count?
11:21:52 <bay|Ota|Vert> A; 1 vol, 320 pgs or so
11:22:12 <bay|Ota|Vert> originally released in japan in manga f-erotix(?) so it will be 18+
11:22:27 <bay|Ota|Vert> since the target audience, the trim count, the page count, it will be on the more expensive side, $16 or so
11:22:33 <bay|Ota|Vert> Q; Any of mystery titles at NYCC?
11:22:55 <bay|Ota|Vert> We should have one... because the JP publisher is the same for both, we should have two, but ... should is not will...
11:23:34 <bay|Ota|Vert> The author has been published overseas before
11:23:47 <bay|Ota|Vert> And wants to work with Vertical in the US
11:23:52 <bay|Ota|Vert> Q: How long till plush Chii?
11:24:19 <bay|Ota|Vert> A: wish i could give you a concrete answer but the soonest is probably spring next year... if it does happen, right now kodansha has been talking to diamond and borders about, not just plushies but other stuff as well,
11:25:08 <bay|Ota|Vert> Q; Younger audience series for (missed author)
11:25:38 <bay|Ota|Vert> A: ....Yes? I think as a few people in the audience might know, one of the titles we are looking at are skewing that way.... it will be our (??)CC title next year..
11:25:45 <bay|Ota|Vert> we have released Dororo which skews younger and that did okay for us
11:26:02 <bay|Ota|Vert> but mainly because of what our readership is at a whole, if our books skew older, older teens and up, they do better
11:26:41 <bay|Ota|Vert> doesn't mean we won't try and do younger skewing titles (more mature titles doing well)
11:27:06 <bay|Ota|Vert> Vertical will be launching a kids line... because of the success of Chii and that kind of stuff
11:26:59 <bay|Ota|Vert> it's possible that we might toss in a tezuka title into that line
11:27:52 <bay|Ota|Vert> (Now asking questions to audience)
11:28:33 <bay|Ota|Vert> International orders make up to 30% of sales on some titles
11:28:46 <bay|Ota|Vert> with their co-international-distributors
11:32:24 <bay|Ota|Vert> (asking what the audience wants now)
11:33:31 <bay|Ota|Vert> (talking about 70's shoujo titles... )
11:33:46 <bay|Ota|Vert> (want something from a '49r)
11:35:15 <bay|Ota|Vert> (Go Nagai.... still working on it....)
11:36:14 <bay|Ota|Vert> (too much risk for the current situation because Go Nagai has a list that has to be gone through before getting to the stuff they really want)
11:37:02 <bay|Ota|Vert> (Shigeru Mizuki.... can't talk about it)
11:39:30 <bay|Ota|Vert> (Mahjong manga? ....)
11:40:19 <bay|Ota|Vert> (Yokohama Kadashi Kiko.... official answer.... No.... take whatever nuances in my voice..)
11:40:41 <bay|Ota|Vert> will be taking photos with chii all weekend
11:48:19 <bay|Ota|Vert> (They will probably be picking up some titles that are exclusively digital distribution)
11:49:56 <bay|Ota|Vert> End
Notes: None