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 Unedited Feed from the NIS America Anime panel at Anime Expo 2012. Transcription: bayoab
Note: ( ) is usually commenting on the panel and was not said.

14:03:18 <bay|AX|NISA> (Room still filling, was a hold on incoming line)
14:06:31 <bay|AX|NISA> (The waiting slide show... featuring lots of dood, dood)
14:06:21 <bay|AX|NISA> (Anohana, July 2012)
14:06:39 <bay|AX|NISA> (Kimi ni Todoke july 2012)
14:06:45 <bay|AX|NISA> Woo
14:06:47 <bay|AX|NISA> hello everybody
14:06:51 <bay|AX|NISA> How is everybody doing today
14:06:57 <bay|AX|NISA> thank you so mcuh for coming
14:07:01 <bay|AX|NISA> we're going to get started
14:07:07 <bay|AX|NISA> my name is ryan phillips, i do pr and marketing
14:07:11 <bay|AX|NISA> we are going to get right into it
14:07:14 <bay|AX|NISA> we have a special guests
14:07:19 <bay|AX|NISA> the president of NIS and NISA
14:07:53 <bay|AX|NISA> mr souhei niikawa
14:08:27 <bay|AX|NISA> Mitsuhiro oka...anime producer
14:08:40 <bay|AX|NISA> and lastly , euguene chen, localization director
14:08:58 <bay|AX|NISA> you have tickets, we're going to do raffles
14:10:06 <bay|AX|NISA> that being said
14:10:13 <bay|AX|NISA> we're going to go through real quick things for our online star
14:10:17 <bay|AX|NISA> real quickly
14:10:23 <bay|AX|NISA> show you something real quickly
14:10:32 <bay|AX|NISA> anohana
14:10:45 <bay|AX|NISA> sizzle reel
14:10:47 <bay|AX|NISA> zakuro
14:10:49 <bay|AX|NISA> occult academy
14:10:57 <bay|AX|NISA> house of five leaves
14:11:05 <bay|AX|NISA> toradora
14:11:08 <bay|AX|NISA> wagnaria !!
14:11:11 <bay|AX|NISA> persona titnity soul
14:11:14 <bay|AX|NISA> our home's fox diety
14:11:15 <bay|AX|NISA> pandora hearts
14:11:30 <bay|AX|NISA> katanagatari
14:11:25 <bay|AX|NISA> arawkawa
14:11:35 <bay|AX|NISA> all right you guys
14:11:44 <bay|AX|NISA> first and formost, all anime is available on our online store
14:11:53 <bay|AX|NISA> we make free bonus items to go with all our premium edition titles
14:11:56 <bay|AX|NISA> we have fun making the items
14:12:09 <bay|AX|NISA> another thing is we offer free shipping for domestic in the US
14:12:15 <bay|AX|NISA> facebook.com/nisamericainc
14:12:32 <bay|AX|NISA> i do the facebook, and the prinnybomb and such are posted there first
14:12:46 <bay|AX|NISA> lately, we've ben getting a lot of signed things from japan for contests
14:12:48 <bay|AX|NISA> and twitter
14:12:51 <bay|AX|NISA> @nisamerica
14:12:55 <bay|AX|NISA> i also do the twitter
14:13:00 <bay|AX|NISA> so if you have any questions ask there
14:13:03 <bay|AX|NISA> new products
14:13:15 <bay|AX|NISA> anohana, kimi ni todoke vol 3, bunny drop, ghastly prince enma burning up
14:13:21 <bay|AX|NISA> this is not the new title announcement
14:13:26 <bay|AX|NISA> right now the first we have is anohana
14:13:33 <bay|AX|NISA> then we have kimi ni todoke vol 3
14:13:37 <bay|AX|NISA> these are supposed to go on sale in late july
14:13:42 <bay|AX|NISA> but we have exclusives here
14:13:51 <bay|AX|NISA> and the month after it in august, we have bunny drop which preorder is available
14:13:58 <bay|AX|NISA> and then for september, we have ghastly prince
14:14:04 <bay|AX|NISA> andn ow we have the trailers for you if you would like that
14:14:15 <bay|AX|NISA> anohana trailer
14:15:40 <bay|AX|NISA> 2 blu-ray/ 2 dvd disc set, 11 eps + clean ending, japanese cms, trailers
14:15:45 <bay|AX|NISA> 36 pg hardcover artbook
14:15:57 <bay|AX|NISA> available now
14:16:38 <bay|AX|NISA> kimi ni todoke -from me to you- vol3 trailer
14:18:12 <bay|AX|NISA> last vol of the series itself
14:18:18 <bay|AX|NISA> 2 bd/2dbd set
14:18:22 <bay|AX|NISA> 28 page hardcover art book
14:18:22 <bay|AX|NISA> 13 eps
14:18:26 <bay|AX|NISA> clean op/ed, 2 min eps
14:18:33 <bay|AX|NISA> moving on
14:18:37 <bay|AX|NISA> Bunny Drop
14:20:25 <bay|AX|NISA> 2 bd / 2 dvd
14:20:28 <bay|AX|NISA> 28 pg hardcover artbook
14:20:33 <bay|AX|NISA> 11 eps + 4 bonus eps, 11 clean op/ed
14:20:38 <bay|AX|NISA> august 2012
14:21:23 <bay|AX|NISA> so the next trailer...
14:21:26 <bay|AX|NISA> we just have to warn you...
14:21:37 <bay|AX|NISA> the next trailer might contain objectionable content that is awesome
14:21:43 <bay|AX|NISA> we just have to have said it
14:22:04 <bay|AX|NISA> it's that awesome
14:22:10 <bay|AX|NISA> (no vid yet)
14:22:18 <bay|AX|NISA> sorry, it's still thinking
14:22:28 <bay|AX|NISA> the computer is having objections about it too
14:22:58 <bay|AX|NISA> (and now the screen goes black)
14:23:28 <bay|AX|NISA> Ghastly Prince Enma burning up
14:24:51 <bay|AX|NISA> coming sept 11th 2012
14:24:58 <bay|AX|NISA> 2bd / 2dvd
14:25:02 <bay|AX|NISA> 36 pg hardcover art book
14:25:03 <bay|AX|NISA> 12 eps
14:25:08 <bay|AX|NISA> clean opening/endings
14:25:32 <bay|AX|NISA> that's pretty much what you should expect
14:25:37 <bay|AX|NISA> and of course we have a pre-order bonus
14:25:52 <bay|AX|NISA> we have a stress reliever that takes the form of cucumber
14:25:55 <bay|AX|NISA> Let's talk about anime
14:26:10 <bay|AX|NISA> (anime producer)
14:26:28 <bay|AX|NISA> so we hope, our customers feel the same as we do, we always keep this idea in mind when developing our products
14:26:33 <bay|AX|NISA> it's like we share our live with the customers
14:26:56 <bay|AX|NISA> actually, the idea of (?) our titles, existing before we make an initial release, but if we did, we wouldn't be here as a publisher today
14:27:23 <bay|AX|NISA> before we came into thte industry, so many went out of business or went back to japan because their business didn't make a profit at all, or they were losing by dubbing
14:27:32 <bay|AX|NISA> we really like this business, we hope we can keep doing so as long as possible
14:27:44 <bay|AX|NISA> i supposed many of you already watched anohana somewhere
14:28:11 <bay|AX|NISA> that what we have to care about.... the (?) itself is easily what's online, so where we can put our live into is the artbook or the slipcases
14:28:23 <bay|AX|NISA> so if you take a look at our products, you'll see how much love, love essence we put into
14:28:58 <bay|AX|NISA> it's the (?) of the designer and localization staff, and they have to watch the episodes again and again until they are really bored, so when the projects are almost finished, they (?) the anime
14:29:03 <bay|AX|NISA> it's like something, they don't want to watch it again
14:29:14 <bay|AX|NISA> until that time, we really want to understand what the certain scenes mean
14:29:20 <bay|AX|NISA> or the feel of that anime itself
14:29:34 <bay|AX|NISA> so let's get on to the next, ...these you know (reasons to buy physical prodcuts)
14:29:40 <bay|AX|NISA> we love our customers to obtain our physical companies
14:29:45 <bay|AX|NISA> title selection guidelines...
14:29:48 <bay|AX|NISA> i think i explained this last year
14:29:52 <bay|AX|NISA> but we have two guidelines
14:29:55 <bay|AX|NISA> story-driven
14:30:29 <bay|AX|NISA> comedy...
14:30:37 <bay|AX|NISA> enma is actually one of my...best favorite anime ever
14:30:51 <bay|AX|NISA> so i actually offered to the license of anime as soon it was released, without thinking
14:30:57 <bay|AX|NISA> so i didn't know how questionable the content is
14:31:09 <bay|AX|NISA> but i still laughed at the comedy and laughter is the best medicine
14:31:17 <bay|AX|NISA> and if you puichase our comedy, you will be healed by us
14:31:25 <bay|AX|NISA> let us show you the trailer
14:31:27 <bay|AX|NISA> Zakuro
14:31:57 <bay|AX|NISA> (just noticed the a has ears int he US title)
14:33:17 <bay|AX|NISA> our art books...
14:33:24 <bay|AX|NISA> i'd like to talk a little bit about our artbooks
14:33:31 <bay|AX|NISA> as of now, we don't do dubs, and i know people do appreciate them
14:33:38 <bay|AX|NISA> but as a cost thing, we put our live and deidcation into the artbooks
14:33:42 <bay|AX|NISA> so i wanted to show you a little bit
14:33:51 <bay|AX|NISA> to know what you can expect to get from our artbooks
14:33:55 <bay|AX|NISA> wagnaria cover...
14:33:58 <bay|AX|NISA> basics..
14:34:29 <bay|AX|NISA> character info
14:34:36 <bay|AX|NISA> sometimes we get illustrations and collections of those
14:34:45 <bay|AX|NISA> we do get access to the ones in magazines a lot of the time
14:34:50 <bay|AX|NISA> and these are a few examples you will see
14:34:56 <bay|AX|NISA> next up we have occult academy artbook
14:35:11 <bay|AX|NISA> this one was a curveball, and since it's a school, we did a yearbook style
14:35:16 <bay|AX|NISA> handwriten notes written by our designer
14:35:39 <bay|AX|NISA> Zakuro
14:35:43 <bay|AX|NISA> we just released it recently
14:35:49 <bay|AX|NISA> here's a peek at the artbook if you haven't seen it
14:35:55 <bay|AX|NISA> and there are story introductions in them
14:36:07 <bay|AX|NISA> and a lot of the time, the story introductions are in the japanese packages,
14:36:16 <bay|AX|NISA> so it doesn't create, but adds our interpetations of what we think it is
14:36:21 <bay|AX|NISA> we don't usually put spoilers in those
14:36:24 <bay|AX|NISA> so you don't have to worry
14:36:31 <bay|AX|NISA> and sometimes we have cast interviews, like with zakuro
14:36:34 <bay|AX|NISA> sometimes we get access
14:36:46 <bay|AX|NISA> so if you like to see how the VAs fele about the characters, or the show or the production
14:36:53 <bay|AX|NISA> house of five leaves
14:37:03 <bay|AX|NISA> this one, we have a lot of story boards, about how the show itself was made
14:37:10 <bay|AX|NISA> i know a lot of my friends like to see how the show is made
14:37:33 <bay|AX|NISA> if you look at these and watch the show, you can see how much they've odone
14:37:34 <bay|AX|NISA> now anohnaa
14:37:42 <bay|AX|NISA> you know how jinta likes wearing really weird tshirts
14:37:49 <bay|AX|NISA> we decided to take pictures of it and translate every single one
14:37:54 <bay|AX|NISA> and put it in there for your reference
14:38:00 <bay|AX|NISA> did i mention he wears a lot of tshirts
14:38:02 <bay|AX|NISA> katanagatari
14:38:09 <bay|AX|NISA> this one, a context heavy show, they have a lot of terms
14:38:12 <bay|AX|NISA> so we put a glossary
14:38:17 <bay|AX|NISA> it's not required reading
14:38:29 <bay|AX|NISA> but it's good to know
14:38:32 <bay|AX|NISA> did i mention there are a lot of terms
14:38:45 <bay|AX|NISA> who is ready for a new announcement
14:39:12 <bay|AX|NISA> natsume yuujincho...
14:39:36 <bay|AX|NISA> Natsume's Book of Friends
14:40:07 <bay|AX|NISA> coming fall 2012
14:40:08 <bay|AX|NISA> 4 disc set
14:40:09 <bay|AX|NISA> 26 eps
14:40:16 <bay|AX|NISA> clean ops eand ends plus japanese commercials
14:40:28 <bay|AX|NISA> 32 page hardcover art book
14:40:22 <bay|AX|NISA> 1 package with 1st two seasons
14:40:44 <bay|AX|NISA> and we're going to start pre-orders now
14:40:53 <bay|AX|NISA> so please go to our booth and pre-order
14:41:00 <bay|AX|NISA> now let's get on to
14:41:01 <bay|AX|NISA> Q&A
14:41:51 <bay|AX|NISA> Q: About the arbook, how close do you work with the studio, and how much access, from like full... from like advertising to limited edition illustrations... do you get?
14:41:56 <bay|AX|NISA> A: I thinki it depends on the contract and the studio
14:42:09 <bay|AX|NISA> we try to get everything, sometimes just a few things are offlimits, and we respect that
14:42:14 <bay|AX|NISA> but we try to get everything for our fans
14:42:39 <bay|AX|NISA> Q: Now that you got enma, and the relationship with go nagai, have you thought about doing Shin Mazinger Shougeki
14:43:18 <bay|AX|NISA> A: It's pretty much it's kind of a licensing... i suppose that title was taken by someone already.. but not us (???) we don't have access, and we haven't seen it's available
14:43:39 <bay|AX|NISA> Q: You probably get this a lot, but is there going to be a disgaea 5 dood?
14:43:46 <bay|AX|NISA> A; Game panel tomorrow.
14:43:59 <bay|AX|NISA> I can confirm or deny anything.
14:44:11 <bay|AX|NISA> Q: Any plans for makai kingdom psp?
14:44:26 <bay|AX|NISA> A: PSP titles are tough... physical UMDS when the vita is out are tough
14:44:29 <bay|AX|NISA> unfrotunately no news on that
14:44:41 <bay|AX|NISA> Q: For the voice acting in the video games... how makes takes do you have to do
14:44:48 <bay|AX|NISA> (did anyone come here for anime?)
14:45:27 <bay|AX|NISA> Q: Future seasons of natsume?
14:45:30 <bay|AX|NISA> A: We already got 3...
14:45:39 <bay|AX|NISA> Will they ever make more natsume?
14:45:50 <bay|AX|NISA> Q: Can you bring over Nichijou?
14:46:08 <bay|AX|NISA> A: I can't say that.....
14:46:11 <bay|AX|NISA> I think I know who took
14:46:17 <bay|AX|NISA> I think it was taken by someone
14:46:36 <bay|AX|NISA> Q: How hard is it to acquire the anime titles? Do you have to break a couple legs?
14:46:57 <bay|AX|NISA> A: Taking a license is not an issue, compared to the work we had later...
14:47:13 <bay|AX|NISA> Q: Since you licensed house of 5 leaves after Funi streamed it and decided not to license it
14:47:16 <bay|AX|NISA> how did it work out for you
14:47:25 <bay|AX|NISA> How do you feel about licensing titles that streamed and weren't licensing?
14:47:50 <bay|AX|NISA> A: If you mean the streaming simulcast and then the video rights, we did take occult acedmy, it was simulcast by crunchyroll, same for zakuro, so we're open to work on those titles
14:48:22 <bay|AX|NISA> Follow: the difference is that crunchyroll doesn't release DVDs as opposed to Funimation
14:48:07 <bay|AX|NISA> so for shows that didn't do as well on streaming
14:48:16 <bay|AX|NISA> and since funimation usually releases what they stream
14:48:31 <bay|AX|NISA> Q: (Didn't hear the question, answer was yes)
14:48:45 <bay|AX|NISA> Q: When is midboss going to get his own game?
14:48:52 <bay|AX|NISA> A; Tomorroow between 3 and 4 pm.
14:49:06 <bay|AX|NISA> Q: How did the cave story remake come about...
14:49:34 <bay|AX|NISA> A: We were friends with the guys from nicholas...and (the guys ported it to dsiware...and our producer got with him and we tried to bring it to the 3ds, so we helped them pub it in US and Japan)
14:49:53 <bay|AX|NISA> Q: When you first released toradora, and it was dvd only, but now there is blu-ray in Japan
14:50:00 <bay|AX|NISA> will you go back and re-release on blu-ray?
14:50:09 <bay|AX|NISA> A: That's what I'm thinking but I'm working on it
14:50:17 <bay|AX|NISA> (Think i heard that right)
14:50:41 <bay|AX|NISA> Q: I noticed that the premium editions are relase, the standard editions are staggered released... I was wondering if that depends on sales or if you always plan?
14:50:54 <bay|AX|NISA> A: When it sells out, we don't do reprint
14:51:02 <bay|AX|NISA> Q: So if it doesn't sell out, we have to wait?
14:51:09 <bay|AX|NISA> A: Yes, you might have to wait 5 or 6 years
14:51:28 <bay|AX|NISA> It's like how many users appreciate it the premium and how many appreciate standard, and i'm always trying to guess
14:51:37 <bay|AX|NISA> F: So it's a maybe for everything unless it sells out?
14:51:39 <bay|AX|NISA> A: Yes
14:51:42 <bay|AX|NISA> Q: Wagnaria S2?
14:51:45 <bay|AX|NISA> A; Pretty much likely
14:51:55 <bay|AX|NISA> Unless we make an official announcement
14:52:02 <bay|AX|NISA> I'm the official but I can't say anything right now
14:55:37 <bay|AX|NISA> Thank you guys so much
14:55:41 <bay|AX|NISA> we have a game panel from 3-4pm
14:55:42 <bay|AX|NISA> End
Notes: None