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Note: ( ) is usually commenting on the panel and was not said. 11:25:34 <bay\|AX\|Fansubs> Listed as on the panel 11:25:46 <bay\|AX\|Fansubs> Chris Carlisle: GDH Director of Business Development 11:25:50 <bay\|AX\|Fansubs> Jeff Conner- Axis Entertainment, Associate Producer 11:25:56 <bay\|AX\|Fansubs> Lance Heiskell - Funimation, Marketing Manager 11:25:59 <bay\|AX\|Fansubs> Trulee Karahashi - SPJA CEO 11:26:05 <bay\|AX\|Fansubs> Shawne Kleckner - TRSI, President & CEO 11:26:10 <bay\|AX\|Fansubs> Justin Sevakis - ANN Founder & Director New Media 11:26:17 <bay\|AX\|Fansubs> Moderator: Summer Mullins - Anime Insider Magazine 11:28:34 <bay\|AX\|Fansubs> (AX staff reading the description in the booklet) 11:30:02 <bay\|AX\|Fansubs> (Another person added to the panel from Bandai.. Last name of Ishimoto) 11:30:06 <bay\|AX\|Fansubs> (And someone is missing....) 11:30:31 <bay\|AX\|Fansubs> Welcome to talk about the often emotional and difficult issues of fansubbing. 11:30:35 <bay\|AX\|Fansubs> We are going to be talking about fansubs 11:30:39 <bay\|AX\|Fansubs> How they have helped the industry 11:30:42 <bay\|AX\|Fansubs> how they have hurt the industry 11:30:59 <bay\|AX\|Fansubs> and what can be done to possibly.. legimitize some aspect of the fanbase without cutting into company profits ... 11:31:09 <bay\|AX\|Fansubs> which as crass as it seems is how you get your name 11:31:19 <bay\|AX\|Fansubs> (Introductions... Jeff Conner... Production) 11:31:45 <bay\|AX\|Fansubs> Lance - working on marketing strategy and anti-piracy 11:32:34 <bay\|AX\|Fansubs> also on panel Ken Iyadomi .... and Cynthia Nishimoto... general counsel for bandai ent 11:32:35 <bay\|AX\|Fansubs> throwing questions at the panelists... 11:32:46 <bay\|AX\|Fansubs> do you think that fansubs has ever had a legitmiate place in the fandom and is that place gone? 11:32:56 <bay\|AX\|Fansubs> Lance 11:33:11 <bay\|AX\|Fansubs> i know that Justin is a grandfather within this... 11:33:32 <bay\|AX\|Fansubs> i thin kthat you know, the basis of fansubbing is illega, but it did, you know, when nothing was out here it spread the word and groups would promote anime 11:33:36 <bay\|AX\|Fansubs> but now fansubbing is becoming more of a status project 11:33:47 <bay\|AX\|Fansubs> personally, it had a use in the 80's, but that use has ran its course 11:33:48 <bay\|AX\|Fansubs> Justin 11:33:58 <bay\|AX\|Fansubs> the thing is.. we can look at this from two points of view... consumer and industry 11:34:06 <bay\|AX\|Fansubs> from the industry... fansubs have not been useful since the vhs days... 11:34:21 <bay\|AX\|Fansubs> from the consumer point of view, fansubs are still simply, the only way to watch the large % of anime for a lot of people 11:34:27 <bay\|AX\|Fansubs> if you don't understand japanese, it is your only way to stay current 11:34:45 <bay\|AX\|Fansubs> for consumers, its your only choice to watch a number of series ... (miss part) and thats a problem 11:34:49 <bay\|AX\|Fansubs> lance 11:35:00 <bay\|AX\|Fansubs> does everyone undersatand the history of fansubs and how it evolved? 11:35:19 <bay\|AX\|Fansubs> this is the 4th generation... first things were done with amiga and VHS with laser discs... mailinging lists.. paying for the tapes... 11:35:34 <bay\|AX\|Fansubs> then things wer done with virtual dub and shrunk to CD 11:35:56 <bay\|AX\|Fansubs> and you can mail out CDRs... 11:36:13 <bay\|AX\|Fansubs> then irc and newsgroups and you can chunk them out.. then you could xdcc and you could get it (2nd gen) 11:36:18 <bay\|AX\|Fansubs> 3rd generation: the rise of the codecs.. divx.. xvid.. 11:36:24 <bay\|AX\|Fansubs> and then this wonderful world of torrents came in... 11:36:34 <bay\|AX\|Fansubs> and you just click and wait.. and you were a master of anime at your college 11:36:37 <bay\|AX\|Fansubs> (highly paraphsed) 11:37:05 <bay\|AX\|Fansubs> 4th gen now... a year and a half.. where it is just exploding at rates where we can't keep staffed and educated enough to combat because we have user created sites that still have 2nd generation sites... 11:37:10 <bay\|AX\|Fansubs> i still take down stuff from the 2nd generation.... 11:37:24 <bay\|AX\|Fansubs> now you have new codecs... mpeg4 avc/h.264 11:37:43 <bay\|AX\|Fansubs> lower bit rate... and 200mb file shows and 1080p resolution 11:38:03 <bay\|AX\|Fansubs> you know have fansubs that are higher quality than the dvds.. and the only way we can combat that is blu-ray 11:38:21 <bay\|AX\|Fansubs> and then you have mkv where people can rip legimiate dvds.. and add any subtitle track or any audio track... 11:38:43 <bay\|AX\|Fansubs> and you can place those on rapidacess sites and its free to the world (this is still highly paraphrased) 11:38:56 <bay\|AX\|Fansubs> it started where you had to known people... now anyone has access 11:39:12 <bay\|AX\|Fansubs> (missed the last part) 11:39:35 <bay\|AX\|Fansubs> do you think the only reason fansubs are so prevalent because you can't see the stuff or is there a sense of entitlement? 11:39:37 <bay\|AX\|Fansubs> (mod) 11:40:00 <bay\|AX\|Fansubs> justin: the simple fact is the demo of anime fans has shifted younger.... 11:40:27 <bay\|AX\|Fansubs> the world of fansubs and free anime has remained unchecked for so long that we have fans who have never had to pay for anime and the idea that they would have to pay is ludicris 11:40:42 <bay\|AX\|Fansubs> of course, they don't see the bigger picture..... but to some extent, they don't care because they are just downloading a file 11:41:03 <bay\|AX\|Fansubs> so they feel under attack and all sorts of other reasons come up (translations, dvds don't have funky karaoke, oho... i think anime should be free. its my legal right...) 11:41:13 <bay\|AX\|Fansubs> all these very silly argument ..they don't hold up to debate... 11:41:21 <bay\|AX\|Fansubs> they just are there because they are afraid of losing their free anime fix... 11:41:45 <bay\|AX\|Fansubs> they are worried they will have to start paying money they don't have (he noticed the 5$ gas and the lack of income for the younger group early) 11:41:45 <bay\|AX\|Fansubs> ken 11:42:25 <bay\|AX\|Fansubs> a lot of the people don't realize that the stuff are illegal.. we need to work on education.. there are many productions where they cannot afford the productions and are breaking even (highly paraphrased/proably essed up part) 11:42:37 <bay\|AX\|Fansubs> shawne 11:42:57 <bay\|AX\|Fansubs> if you look at the paralells, going back several years.. you start with the way the music interest had the downloads and the napsters.. and it really started to kick in and decreased sales in that market.. 11:43:05 <bay\|AX\|Fansubs> these are the people who grew up with the napsters and the abilsity to download that material 11:43:19 <bay\|AX\|Fansubs> and video files being alrger than audio files.. they have broadband,,they can pull down these 200-300mb files 11:43:35 <bay\|AX\|Fansubs> these is the progression of the change in attitude toward intellectual property.. starting with the audio and moving into the video 11:43:48 <bay\|AX\|Fansubs> as bandwidth becomes cheaper.. iit will move into the HD 11:44:00 <bay\|AX\|Fansubs> fact is this stuff cost money, and if they aren't going to monnitize stuff, they aren't going to make it 11:44:03 <bay\|AX\|Fansubs> (paraphrased) 11:44:13 <bay\|AX\|Fansubs> there is market erossion in the sales side... 11:44:23 <bay\|AX\|Fansubs> beside we could sell a dvd with 4 eps and dub it and make up the costs... 11:44:41 <bay\|AX\|Fansubs> now dubs are so expensive that either the quality of the dub drops or they are dropped entirely because of costs... 11:44:45 <bay\|AX\|Fansubs> (couldn't keep up with ther est) 11:44:57 <bay\|AX\|Fansubs> (guy i forget name) 11:45:20 <bay\|AX\|Fansubs> (paraphrasing) 11:46:08 <bay\|AX\|Fansubs> spja person 11:46:31 <bay\|AX\|Fansubs> where we are between the industry and the fans... one of which is mentioned is the emphasis on the delay time... a lot will pay and pay well, but they don't want to wait.. 11:46:42 <bay\|AX\|Fansubs> viz has their online download service.... (paraphrase) 11:47:49 <bay\|AX\|Fansubs> hollywood, having more resources and having the reverse problem with asian piracy.. moved to international simul distribution to reduce the piracy (paraphrase)... if there was multinational strategy and simultaneously released in the industry, fans will pay 11:48:03 <bay\|AX\|Fansubs> two packages... one digital... one physical... 11:48:39 <bay\|AX\|Fansubs> (the guy before mentioned about how they need to make it a simultanous global product to give people the option to get the anime and give people legal options to obtain stuff...) 11:48:42 <bay\|AX\|Fansubs> lance.... 11:49:05 <bay\|AX\|Fansubs> speaking about going from DVD to digital.. when funi moved into our new audiences.. our production switched to 100% digital.. so we can be faster to market and we are on itunes/xbl/amazon 11:49:21 <bay\|AX\|Fansubs> so fans have access if they don't want to pay $90 for the physical boxset, they can buy it online for $40 11:49:28 <bay\|AX\|Fansubs> they soft launch episodes on funimation.com site 11:49:35 <bay\|AX\|Fansubs> we are looking to have 1200 episodes onn sites... 11:49:42 <bay\|AX\|Fansubs> we announced a youtube agreement yesterday for legal episodes 11:50:02 <bay\|AX\|Fansubs> its just that you have to uderstand the new delivery markets and go with them 11:50:07 <bay\|AX\|Fansubs> we ar egoing to be moving into blu-ray? 11:50:20 <bay\|AX\|Fansubs> how long is it going to be around? we don't know... you have to understand market conditions and change with them 11:50:28 <bay\|AX\|Fansubs> justin... 11:50:42 <bay\|AX\|Fansubs> as has been mentioned a few times... one of the options that has been explored by a few companies is the DTO model.. 11:51:08 <bay\|AX\|Fansubs> i think there is a lot of merit in this is one of the major causes of the release in the US is comparing the TV in japan with DVD which takes 6 months to a year to finish 11:51:23 <bay\|AX\|Fansubs> that said... i worry that the same demographic is going to have two problems... the first is the DRM issues 11:51:31 <bay\|AX\|Fansubs> DRM is i think.. is not as bad as people say it is 11:51:33 <bay\|AX\|Fansubs> but as it is, it is unworkable 11:51:44 <bay\|AX\|Fansubs> there is no interoperability.. you have ms and apple.. and one works on the others... 11:51:53 <bay\|AX\|Fansubs> there is something that the hollywood studios will have to solve 11:51:59 <bay\|AX\|Fansubs> everyone says release without DRM 11:52:03 <bay\|AX\|Fansubs> that will be up on BT the minute it goes up for sale 11:52:14 <bay\|AX\|Fansubs> im not sure there is a good solution as far as the digital delivery 11:52:16 <bay\|AX\|Fansubs> (guy again) 11:52:50 <bay\|AX\|Fansubs> as per the patriot act... the ISPs can now monitor bt use... ( the rest of this was wrong.... lance is correcting him on DMCA and stuff) 11:53:02 <bay\|AX\|Fansubs> lance: there are sites whree people go and pay $5/month for all of the anime 11:53:10 <bay\|AX\|Fansubs> the thing is that safe harbor doesn't protect you... 11:53:16 <bay\|AX\|Fansubs> of that money, how much do the creators get? nothing 11:53:24 <bay\|AX\|Fansubs> you think you are helping the industry, but those sites give nothing to the creators 11:53:38 <bay\|AX\|Fansubs> i think its highly inappropatie 11:53:39 <bay\|AX\|Fansubs> mod 11:53:47 <bay\|AX\|Fansubs> a lot of people say japan and us companies are too slow on uploading... 11:54:02 <bay\|AX\|Fansubs> but a bunch of japan's biggest isps are setting upload limits to snag the largest people... 11:54:07 <bay\|AX\|Fansubs> shawne: 11:54:22 <bay\|AX\|Fansubs> the anime fans want to watch this stuff right away.. the fact is that.. as well as this table would love to tell you that it will come out in japan... 11:54:27 <bay\|AX\|Fansubs> it isn't technically feasible to do so 11:54:35 <bay\|AX\|Fansubs> a lot of it is delivered the day before broadast 11:54:48 <bay\|AX\|Fansubs> how are you going to be able to get it ready to show it the same day over the internet (paraphrased) 11:55:03 <bay\|AX\|Fansubs> another thing, a number of times, the japnese will broadcast something and then go back and fix it after 11:55:12 <bay\|AX\|Fansubs> if you relase the TV version and the DVD version is diferent.. the fans get upset 11:55:15 <bay\|AX\|Fansubs> its a real catch-22 11:55:19 <bay\|AX\|Fansubs> ive been caught in this 11:55:23 <bay\|AX\|Fansubs> there is some level of delay 11:55:35 <bay\|AX\|Fansubs> secondly... there is a time frame that is necessary for us to put otgether the licensing contract agreemnt 11:55:57 <bay\|AX\|Fansubs> id love to say that the companies are reasonable and accept the first contract, but its not that way... it takes time to put together the long form contracts and deal with the lawyers 11:56:04 <bay\|AX\|Fansubs> there is some issue with a simultanous releaes 11:56:11 <bay\|AX\|Fansubs> anothe thing i hear.. is people in japan can watch it for free 11:56:25 <bay\|AX\|Fansubs> people in japan have to pay a fee for tv.. advertisers are paying to help broadcast these shows... 11:56:38 <bay\|AX\|Fansubs> how is this equivalent to "i have to buy a show, translate, dub, localize it..." 11:56:45 <bay\|AX\|Fansubs> the fans have a very short sided view... 11:57:03 <bay\|AX\|Fansubs> some of it comes down to education... some of it comes out to saying "here is how licensing works" "here is how production works" 11:57:21 <bay\|AX\|Fansubs> (lost him....) 11:57:35 <bay\|AX\|Fansubs> talking about agreement with lance about how money isn't going back to the company 11:57:40 <bay\|AX\|Fansubs> these are points that get overlooked.. 11:57:41 <bay\|AX\|Fansubs> momd 11:57:42 <bay\|AX\|Fansubs> mod 11:57:56 <bay\|AX\|Fansubs> we hear that alot... education.. has anyone actually engaged in animation? 11:57:58 <bay\|AX\|Fansubs> lance 11:58:07 <bay\|AX\|Fansubs> currently on the funi site.. we have an faq on fansubs.. 11:58:10 <bay\|AX\|Fansubs> (reading a summary) 11:58:41 <bay\|AX\|Fansubs> we use a 3 prong appraoch... education, anti-piracy enforcement and puttig out a legal appraoch 11:58:49 <bay\|AX\|Fansubs> its not the fans fault, they need to be educated 11:59:13 <bay\|AX\|Fansubs> i know that greg ayres.. .he goes to conventions and runs a bootlegging panel.. 11:59:34 <bay\|AX\|Fansubs> a lot of those times when he has it... he has people in the panel who are like "i have no idea, im osrory", but you also have people who have their own opinion Which they are entitled to 11:59:43 <bay\|AX\|Fansubs> we need to go as an industry to educate our fans 11:59:59 <bay\|AX\|Fansubs> you are going to havve your existing fanbase go away (get married, get their time eaten) 12:00:09 <bay\|AX\|Fansubs> (missed the rest) 12:00:10 <bay\|AX\|Fansubs> justin 12:00:21 <bay\|AX\|Fansubs> at ANN, our basis... is more ore less.. the most educate fans.. they read us on a regular basis... 12:00:31 <bay\|AX\|Fansubs> they've already asked the qeustion of "what needs to happen now" 12:00:43 <bay\|AX\|Fansubs> what it seems from a 3rd party...we like to keep a 3rd party perspective 12:00:55 <bay\|AX\|Fansubs> the industry has more or less lost control of how its content is used and disseminated 12:01:02 <bay\|AX\|Fansubs> there are two things in my opinino need to happen before they regain control 12:01:07 <bay\|AX\|Fansubs> they need to address the supply 12:01:13 <bay\|AX\|Fansubs> the demand is anime comes immediately as it is available 12:01:30 <bay\|AX\|Fansubs> as an industry... japan and the us need to work together to fill the demand... 12:01:49 <bay\|AX\|Fansubs> you can try and shut off the illegal supply, but it will always be out there... fansubs, bootlegs, etc will always be out there 12:01:54 <bay\|AX\|Fansubs> it will just be driven underground 12:02:03 <bay\|AX\|Fansubs> second thing is.. after there is a legal way to get the stuff... 12:02:22 <bay\|AX\|Fansubs> you need to pull out the legal fans and go out there 12:02:28 <bay\|AX\|Fansubs> i don't know of a single lawsuit against a single company 12:02:41 <bay\|AX\|Fansubs> mod : is this because of fan backlash or monitariliy? 12:02:43 <bay\|AX\|Fansubs> nishimoto: 12:02:52 <bay\|AX\|Fansubs> a lot of them are out of jurisidctionn and places that they can't approach 12:03:01 <bay\|AX\|Fansubs> but we are collectively working on an education appraoch 12:03:28 <bay\|AX\|Fansubs> as far as prosecution against a single users..... bandai has gone after people... both individuals and on websites... 12:03:36 <bay\|AX\|Fansubs> so to sit here and say we arne't taking action is inaccurate 12:03:47 <bay\|AX\|Fansubs> Justin: fair, but are they C&D or actual legal action 12:04:02 <bay\|AX\|Fansubs> ken: well, satelight(?) prosecuted 4 raw captureres... 12:04:09 <bay\|AX\|Fansubs> on the japan side.. they will try and do that.. get the first seeder 12:04:20 <bay\|AX\|Fansubs> here in the US, unfortunately . (missed) 12:04:22 <bay\|AX\|Fansubs> (it was sunrise) 12:04:31 <bay\|AX\|Fansubs> lance: we have 3 people on funi staff who monitor our properties.. 12:04:41 <bay\|AX\|Fansubs> we are about 95% bootleg free on ebay 12:04:47 <bay\|AX\|Fansubs> we go to the user generated content sites... 12:04:56 <bay\|AX\|Fansubs> a lot of the stuff is in the background... 12:05:10 <bay\|AX\|Fansubs> how many clips do you think funi has tekn down (mod) 12:05:14 <bay\|AX\|Fansubs> lance: uh.. yea.. its crazy.... 12:05:31 <bay\|AX\|Fansubs> 20k in the last 6 weeks 12:05:43 <bay\|AX\|Fansubs> a lot of it is cleaning up the direct download sites... 12:05:49 <bay\|AX\|Fansubs> there is one we took down which had 5k on it 12:05:54 <bay\|AX\|Fansubs> there is another one we took down that had 100k 12:06:01 <bay\|AX\|Fansubs> it takes an enormous amount of time... 12:06:06 <bay\|AX\|Fansubs> it is a mountain, you have to climb it 12:06:13 <bay\|AX\|Fansubs> companies need to have resources for it... 12:06:37 <bay\|AX\|Fansubs> (talking about bootleggers) 12:06:59 <bay\|AX\|Fansubs> mod: the dvd bootlegs are the slight older brother... 12:07:08 <bay\|AX\|Fansubs> shawne: as justin said.. all you need is the 1 seed.. its a never ending battle to get these things down 12:07:11 <bay\|AX\|Fansubs> its not impossible, but its hard 12:07:34 <bay\|AX\|Fansubs> the resources are coming... its not like there is someone else there doing it... you have to go do it.. youtube doesn't do it, you have to do it for them 12:07:41 <bay\|AX\|Fansubs> it adds an enormous burden on them 12:07:52 <bay\|AX\|Fansubs> justin: i think we are waking to see what happens with Viacom's lawsuit against youtube 12:08:02 <bay\|AX\|Fansubs> (talking about the safe harbor provision on youtube) 12:08:19 <bay\|AX\|Fansubs> until the courts are able to address that part of the law, thats just how .. everyone has to work... 12:08:37 <bay\|AX\|Fansubs> but.. there are two things that anime has the leg up over.. say... hollywood piracy or music piracy.... 12:08:39 <bay\|AX\|Fansubs> fansubs take work to produce... 12:08:45 <bay\|AX\|Fansubs> someone has to work on each part.... 12:09:06 <bay\|AX\|Fansubs> if you look at the credits, its usually at least 5 people... if someone offers a legal option... it becomes not worth it anymore to put forward that effort 12:09:07 <bay\|AX\|Fansubs> ken 12:09:15 <bay\|AX\|Fansubs> also on the japan side, we have been educationg the japan producer... 12:09:25 <bay\|AX\|Fansubs> the way they produce things is very different... 12:09:38 <bay\|AX\|Fansubs> the contract is made to produce animation for tv broadcast and dvd.. and new media distribution issues are still lacking 12:10:04 <bay\|AX\|Fansubs> in order to make a simultaneous release... for instance.. musical license... if we want to stream or download.. just one animation, we have to go 10 to 20 different rights owners for each element... 12:10:16 <bay\|AX\|Fansubs> its during the course when we have to negotiate the rate and its a nightmare 12:10:18 <bay\|AX\|Fansubs> nobody is touching it right now 12:10:37 <bay\|AX\|Fansubs> japanese animation needs to produce like hollywood with 1 distributior or 1 production company to handle it... 12:10:41 <bay\|AX\|Fansubs> there are 8 companies... publisher.. music 12:10:42 <bay\|AX\|Fansubs> shawne 12:10:52 <bay\|AX\|Fansubs> you can see that in hollywood now... 12:11:09 <bay\|AX\|Fansubs> the wkrp that they used to release had changed stuff(???) 12:11:18 <bay\|AX\|Fansubs> you have to clear everything.... (paraphase) 12:11:34 <bay\|AX\|Fansubs> now every production that is made... there is a production committee that might have 20 companies) 12:12:28 <bay\|AX\|Fansubs> nishimoto: thats what we are doing with all licensing.. we are getting all these clearances so that you don't get a letter after regarding charges... 12:12:33 <bay\|AX\|Fansubs> question for audience: 12:12:49 <bay\|AX\|Fansubs> what does it mean when one of these paid fansubs/illegal download sites.. when places like crunchyroll go legit.... 12:13:07 <bay\|AX\|Fansubs> and moving to a legal model when they haven't been punished before.... 12:13:23 <bay\|AX\|Fansubs> mod: do you think its a good move for places like.. gonzo to go with crunchyroll... 12:13:36 <bay\|AX\|Fansubs> or stuff like sonishi(?) going straight to vuze 12:13:43 <bay\|AX\|Fansubs> how do you think legimitzation is going to wrok 12:13:57 <bay\|AX\|Fansubs> lance: a site needs to be 100% legimiate if you are going to work with them... 12:14:01 <bay\|AX\|Fansubs> once they go 100%, welcome to the party 12:14:02 <bay\|AX\|Fansubs> ken: agreed 12:14:04 <bay\|AX\|Fansubs> shawne 12:14:27 <bay\|AX\|Fansubs> the more of these groups that we can get on board and suppor thte industry model... the more money we can shift back to japan.. the more we can support new productions 12:14:31 <bay\|AX\|Fansubs> a lot of the companies are hurting seriously 12:14:31 <bay\|AX\|Fansubs> ken 12:14:53 <bay\|AX\|Fansubs> (couldn't get it.... talking about production studios in japan damaged) 12:15:03 <bay\|AX\|Fansubs> lance: some sites owe the japanese creators a lot of money 12:15:14 <bay\|AX\|Fansubs> justin: i really like the steps CR has taken in the past few months to legimize themselves 12:15:29 <bay\|AX\|Fansubs> however, as they started, they have a huge problem from how they started... 12:15:33 <bay\|AX\|Fansubs> it just doesn't go away over night 12:15:59 <bay\|AX\|Fansubs> in the land of internet video, because nobody knows how much traffic a video will get, nobody pays money upfront, its always a split of the profit... as a general rule.. 12:16:21 <bay\|AX\|Fansubs> as a result, there is a credibility problem... you are relying on this site to be forthright... but you don't know there history 12:16:51 <bay\|AX\|Fansubs> audience: advertising industry still pays upfront fees... 12:17:02 <bay\|AX\|Fansubs> shawne: you see these changes in the adult anime indsutry 12:17:21 <bay\|AX\|Fansubs> if there is no money going back to the japanese producer, how are they going to produce more 12:17:31 <bay\|AX\|Fansubs> there has been some work on their side in shutting stuff down and monitizing 12:17:45 <bay\|AX\|Fansubs> mod: do you think the trend of companies working with streaming sites will be harmful with licensors 12:17:59 <bay\|AX\|Fansubs> lance: at the end of the day, you have to recoup your advance.. its licensing.. its broadcast.. its digital... its dvd 12:18:02 <bay\|AX\|Fansubs> its monitizing those rights 12:18:06 <bay\|AX\|Fansubs> we have to get out of the dvd mindset 12:18:18 <bay\|AX\|Fansubs> i haven't bought a cd.. i go through rhapsody.. i go through itunes 12:18:25 <bay\|AX\|Fansubs> there are a lot of fans who want to be legit through digital 12:18:34 <bay\|AX\|Fansubs> justin: i think yo uare going to see a change in what titles are brought over 12:18:44 <bay\|AX\|Fansubs> most anime is tv production.. like tv product, nont everything is stuff that consumers want to own 12:19:02 <bay\|AX\|Fansubs> if you flip through the trsi catalog, people probably only actually want about 5% of it 12:19:08 <bay\|AX\|Fansubs> you are going to see A list stuff beause thats what people want to collect 12:19:10 <bay\|AX\|Fansubs> shawne 12:19:24 <bay\|AX\|Fansubs> there is a segment of the market that is willing to grab it in a subtitled form.. .the vast majority of the market is watching dubs 12:19:42 <bay\|AX\|Fansubs> if you are not buying and providing for that market... 12:19:46 <bay\|AX\|Fansubs> (missed the rest) 12:20:13 <bay\|AX\|Fansubs> mod: we are going to have to wrap up... give everyone an chance for something they want to put forth... 12:20:18 <bay\|AX\|Fansubs> (guy whose name i forgot) 12:20:27 <bay\|AX\|Fansubs> i think the companies need to look at other ways to expand their revenue... 12:20:29 <bay\|AX\|Fansubs> fewer dvds aren't going to work 12:20:44 <bay\|AX\|Fansubs> i think just pure anime isn't.. maybe going to a community approach.. i know you can't make it just selling tshirts 12:20:55 <bay\|AX\|Fansubs> you need to find other ways to make revenue 12:20:57 <bay\|AX\|Fansubs> lance 12:21:12 <bay\|AX\|Fansubs> (talking abot the 3 prong approach) 12:21:31 <bay\|AX\|Fansubs> by passively watching a commercial.. you are paying them back... 12:21:45 <bay\|AX\|Fansubs> (the original creators that is) 12:22:17 <bay\|AX\|Fansubs> SPJA - i think we will see a lot of consolidation in the industry on both sides of the pacific and we need awareness among the fans 12:22:32 <bay\|AX\|Fansubs> i find licensing to youtube excitin because it will create a larger market 12:22:52 <bay\|AX\|Fansubs> if you have a superior product.. you are making a larger audience and if you aren't charging as much 12:22:57 <bay\|AX\|Fansubs> you can still pick up revenue 12:22:58 <bay\|AX\|Fansubs> shawne 12:23:10 <bay\|AX\|Fansubs> "i hear dvd is dead.... i don't agree with that.. i still sell lots of dvds 12:23:16 <bay\|AX\|Fansubs> you have to adapt to the customer needs 12:23:21 <bay\|AX\|Fansubs> if they want a season, you need to see that happen 12:23:26 <bay\|AX\|Fansubs> you need to make them more affordable and easier to access 12:23:35 <bay\|AX\|Fansubs> you have to see how the customer wants to buy them in the future 12:23:44 <bay\|AX\|Fansubs> the fact is.. we have content, we need to deliver it to the customer... 12:24:04 <bay\|AX\|Fansubs> i guess im too old.. i don't like to watch stuff on my computer.. im sure there are still customers out there that agree (want a DVD) 12:24:07 <bay\|AX\|Fansubs> justin 12:24:17 <bay\|AX\|Fansubs> this is a problem that is bigger than anime 12:24:22 <bay\|AX\|Fansubs> all of niche anime is having problems now 12:24:40 <bay\|AX\|Fansubs> the anime industry is going to have to start reaching these new markets and we will get there eventually 12:24:41 <bay\|AX\|Fansubs> ken 12:24:56 <bay\|AX\|Fansubs> we will continue to study and work on simultaneous broadcast and seek revenue income 12:24:59 <bay\|AX\|Fansubs> it will take a while but we will do our best 12:25:18 <bay\|AX\|Fansubs> nishimoto: stealing.. stealing.. no matter where you do it.. its the same thing as walking into the store and swiping it off the hselves 12:25:28 <bay\|AX\|Fansubs> mod: thank you so much to our panelists... 12:25:35 <bay\|AX\|Fansubs> if you have any questions, you can see us at the side of the hall 12:25:37 <bay\|AX\|Fansubs> END
Notes: None