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Feed from the Tadano and Matsushita GOH panel at Otakon 2008. Transcription: bayoab Note: ( ) is usually commenting on the panel and was not said. 12:08:10 <bay|Ota|Score> Here we go... 12:08:16 <bay|Ota|Score> welcome to the score entertainment panel 12:08:44 <bay|Ota|Score> the marketing coordinator for score ent... 12:08:56 <bay|Ota|Score> daniel ... worked off and on as playtester.. playmanager... 12:09:16 <bay|Ota|Score> we work at a trading card company and making board games... 12:09:55 <bay|Ota|Score> talking about people who want to get in working to the games industry 12:11:49 <bay|Ota|Score> (Talking about how skill at video games means absolutely nonthing) 12:12:17 <bay|Ota|Score> (about how the job is about brand and brand marketing) 12:13:59 <bay|Ota|Score> (solving problems, etc) 12:15:06 <bay|Ota|Score> (how its not all fun and games) 12:15:58 <bay|Ota|Score> speaking of brands... welcome to the world of licenses 12:16:03 <bay|Ota|Score> we pay to use the names to make the games.. 12:16:10 <bay|Ota|Score> working with the licensors is one of the most difficult processes 12:16:57 <bay|Ota|Score> (every single card in inuyasha with him in demon form required to have dog ears) 12:19:31 <bay|Ota|Score> (Talking about how they don't accept non-solicits like the rest of the industry) 12:20:23 <bay|Ota|Score> (talking about how you can get into making games by first making your own games and self selling and moving up) 12:25:50 <bay|Ota|Score> (re way above, skill in games has nothing to do with getting a job) 12:25:56 <bay|Ota|Score> open it up to Q&A 12:25:59 <bay|Ota|Score> or wait.. not 12:27:39 <bay|Ota|Score> Q: What makes bleach card game different from other card games? 12:28:32 <bay|Ota|Score> we try to cater it toward the show... and the world 12:28:56 <bay|Ota|Score> Q: Working with game stores? Promotions? 12:29:15 <bay|Ota|Score> A: free tournament kits, they just have to contact us, we provide free promo stuff 12:29:20 <bay|Ota|Score> at the local level 12:29:26 <bay|Ota|Score> at the higher level, we have a huge tournament tomorrow 12:29:43 <bay|Ota|Score> and at the world event like gencon.. we give out all sorts of goodness 12:30:33 <bay|Ota|Score> Question about choosing stores for regional events... 12:30:41 <bay|Ota|Score> A: based on the track record of the stores 12:32:09 <bay|Ota|Score> Q: What other card games are there? DBZ (Twice), DBGT, YYH, Dragon booster, Buffy, Case closed, Inuyasha, Epic Battles (MK, tekken, SF), Sonic X, Bible games.... 12:32:56 <bay|Ota|Score> Future ones.. probably make an announcement at the end of the year for a huge one 12:33:43 <bay|Ota|Score> Q: What are the top selling games? No other answer.. DBZ... after DBZ.. inuyasha lasted the second longest.. right now bleach is tied with YYH at 5 sets... 12:33:51 <bay|Ota|Score> DBZ by a long shot, IY, then bleach.. 12:34:31 <bay|Ota|Score> Q: How to buy the product for stores? though all major gaming distributors 12:36:48 <bay|Ota|Score> (couldn't hear last two questions) 12:39:32 <bay|Ota|Score> Q: How about referees for store tournaments? We have an online judge system.. and we try to have someone at the stores who can mediate.... 12:39:46 <bay|Ota|Score> at bigger events, we have judges... 12:44:28 <bay|Ota|Score> ((question about who many people design a game)) 12:44:34 <bay|Ota|Score> Q: Timeline between idea and reaching market? 12:44:39 <bay|Ota|Score> A: typically about a year... 12:44:52 <bay|Ota|Score> mostly about getting a partnership 12:44:55 <bay|Ota|Score> and securing the license 12:45:32 <bay|Ota|Score> getting the game ready and at the same time getting the marketing ready and where to advertise it 12:45:46 <bay|Ota|Score> for each game, we have to create a whole new engine... 12:47:14 <bay|Ota|Score> Question about product lifecycle? 12:47:46 <bay|Ota|Score> Some things are 1 box games (death note, furuba)... some things like bleach just go on and on and on... as long as people are going to buy it, we will keep putting out cards 12:48:51 <bay|Ota|Score> Q: What were the licensing stipulations with bleach? 12:49:22 <bay|Ota|Score> We get a style guide which will tell us how we can use art and how it must be shown 12:49:46 <bay|Ota|Score> I think one was them was that soul reapers couldn't be humans 12:49:49 <bay|Ota|Score> they had to be one or the other 12:50:33 <bay|Ota|Score> certain people had to be in certain squads, etc 12:51:13 <bay|Ota|Score> we had to have inuyasha with a happy face all the time for the first 6 sets.. it was a big deal when we could finally make a sad card... 12:51:23 <bay|Ota|Score> 9th set 12:53:46 <bay|Ota|Score> (Another question about licensing stipulations) 12:54:25 <bay|Ota|Score> sometimes they are able to convince the licensors to let them do things 12:55:09 <bay|Ota|Score> other times, like with bleach, they couldn't convince the licensor to let them do something with a squad 2 captain 12:57:28 <bay|Ota|Score> End panel |
Notes: None |