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 Unedited Feed from the FUNimation panel at Otakon 2010. Transcription: bayoab
Note: ( ) is usually commenting on the panel and was not said.

17:48:37 <bay|Ota|FUNi> (This is a bizzare setup in this room)
18:00:01 <bay|Ota|FUNi> (Welcome to the FUNi Fashion show [joke])
18:00:18 <bay|Ota|FUNi> (Room is now still filling)
17:59:24 <bay|Ota|FUNi> (The room is setup like a fashion show with mics on both sides)
18:00:50 <bay|Ota|FUNi> How's everyone doing
18:00:55 <bay|Ota|FUNi> Love to hear it....
18:01:13 <bay|Ota|FUNi> We're going to take 5 minutes to let everyone come in...
18:01:20 <bay|Ota|FUNi> We got 90 min and nobody after us, and the presentatinon is only an hour
18:04:30 <bay|Ota|FUNi> (Adam and Josh on the stage)
18:06:32 <bay|Ota|FUNi> Away we go
18:06:54 <bay|Ota|FUNi> Thank you one and all for coming to the FUNi industry panel
18:06:55 <bay|Ota|FUNi> How's your otakon going?
18:07:12 <bay|Ota|FUNi> Adam Sheehan, marketing manager
18:07:26 <bay|Ota|FUNi> There is a lot of you out there and thank you for coming
18:07:26 <bay|Ota|FUNi> Joshua Morris, new events and convention manager
18:07:30 <bay|Ota|FUNi> and we're going to have a little fun here
18:08:14 <bay|Ota|FUNi> FUNimation and the anime industry : Status update
18:08:41 <bay|Ota|FUNi> (the screen is the wrong resolution and cut off on top and bottom)
18:09:00 <bay|Ota|FUNi> 2008 - Don't Panic
18:09:24 <bay|Ota|FUNi> 2009 - Geekonomics
18:09:32 <bay|Ota|FUNi> sub vs dub
18:09:50 <bay|Ota|FUNi> (See previous panels to get the fine details on this. I've typed this too many times this year.)
18:10:19 <bay|Ota|FUNi> New Blood....
18:10:32 <bay|Ota|FUNi> Consumers Data* Older than 25% : 51% of the market
18:10:39 <bay|Ota|FUNi> Between 18-24 old 40%
18:10:57 <bay|Ota|FUNi> (loud cheers at that age group)
18:11:02 <bay|Ota|FUNi> Largest group online**
18:11:10 <bay|Ota|FUNi> Between 13 -17 years old
18:11:13 <bay|Ota|FUNi> Convention growth....
18:11:54 <bay|Ota|FUNi> Social Media
18:12:00 <bay|Ota|FUNi> Twitter, FUNimation Blog
18:12:07 <bay|Ota|FUNi> 7500 followers now on twitter
18:12:53 <bay|Ota|FUNi> will post the entire panel on the blog next week
18:13:08 <bay|Ota|FUNi> Facebook
18:13:19 <bay|Ota|FUNi> over 3.6 million monthly impressions, 72,000+ fans
18:13:26 <bay|Ota|FUNi> avg 20% growth per month
18:13:33 <bay|Ota|FUNi> Youtube
18:13:39 <bay|Ota|FUNi> 154,000 subscribers
18:13:51 <bay|Ota|FUNi> we heard you like the internet and like to watch stuff on it
18:14:03 <bay|Ota|FUNi> now #56 in the world, all time, directors
18:14:14 <bay|Ota|FUNi> simulcasts
18:14:34 <bay|Ota|FUNi> one piece, rainbow, black butler season 2, the legend of legendary heroes
18:14:50 <bay|Ota|FUNi> sat 9pm, tue 12pm, wed 11:20am, and fri 12:00pm respectively
18:15:11 <bay|Ota|FUNi> Sekrei season 2, shiki, LA moyashimon, Sangoku Basra s2
18:15:14 <bay|Ota|FUNi> (can't get times in time)
18:15:29 <bay|Ota|FUNi> FUNimation channel
18:15:59 <bay|Ota|FUNi> Anti-piracy (again)
18:16:45 <bay|Ota|FUNi> (people applaud after they mention a certain major site that was brought down and other parts of the audience kinda mumured)
18:17:23 <bay|Ota|FUNi> My Bride is a Mermaid Part 1,
18:17:35 <bay|Ota|FUNi> extras textless songs, $49.98, available now
18:22:57 <bay|Ota|FUNi> trailer
18:22:57 <bay|Ota|FUNi> (ooops... you don't say that.... )
18:22:57 <bay|Ota|FUNi> Master of Martial Hearts... Complete series
18:22:57 <bay|Ota|FUNi> extras: video comentary with japanse voice cast, $34.98, august 10th
18:22:58 <bay|Ota|FUNi> trailer
18:22:58 <bay|Ota|FUNi> Casshern Sins part 1, august 17tth, extras: pre-air event, textless songs, dvd $49.98, bluray $54.98
18:23:03 <bay|Ota|FUNi> trailer currently playing
18:23:52 <bay|Ota|FUNi> Corpse Princess - Shikabane Hime part 1 and 2,
18:23:58 <bay|Ota|FUNi> extras; episode commentaries, textless songs
18:24:02 <bay|Ota|FUNi> september 14th
18:24:25 <bay|Ota|FUNi> (audio is way too loud)
18:25:41 <bay|Ota|FUNi> Hetalia: Axis powers - season 1
18:26:26 <bay|Ota|FUNi> sept 14th, $34.98
18:26:27 <bay|Ota|FUNi> first 26 episodes
18:26:27 <bay|Ota|FUNi> episode commetnaries, show comments by director bob shinrahata parts 1-3, director bob shinrahata's ed seuqence comments, the hidden history of hetalia
18:26:41 <bay|Ota|FUNi> Also comes with a bandana, for the Axis powers
18:26:45 <bay|Ota|FUNi> Also, what you haven't seen before
18:26:51 <bay|Ota|FUNi> season 2 box, october 12th, $34.98
18:28:34 <bay|Ota|FUNi> episode commentaries, director shirahata and prussia talk
18:28:27 <bay|Ota|FUNi> prussia commentaries the annoucement of the movies
18:28:11 <bay|Ota|FUNi> shinarahata and kanada talk
18:27:22 <bay|Ota|FUNi> bob shinrahata and daisuki talk
18:27:27 <bay|Ota|FUNi> hidden history behind hetalia
18:27:32 <bay|Ota|FUNi> brand new
18:27:55 <bay|Ota|FUNi> with a brand new songs
18:27:57 <bay|Ota|FUNi> with a brand new song
18:28:58 <bay|Ota|FUNi> the song itself, by the guy who made the first one... is singing on it with brina
18:29:03 <bay|Ota|FUNi> moving along
18:29:08 <bay|Ota|FUNi> Eden of the East Complete series
18:29:12 <bay|Ota|FUNi> sept 28th,
18:29:29 <bay|Ota|FUNi> tv spot, promo video, director kamiyama and original designer interview, kimura and hayami interview
18:29:36 <bay|Ota|FUNi> dvd $54.98, bluray $59.98
18:29:58 <bay|Ota|FUNi> you can spend $100 to get the AX shirt here
18:30:19 <bay|Ota|FUNi> trailer
18:31:27 <bay|Ota|FUNi> All right, let's move on to new stuff
18:31:30 <bay|Ota|FUNi> special annoucement
18:31:34 <bay|Ota|FUNi> we all know that's what you come for
18:31:37 <bay|Ota|FUNi> Let's kick it off with...
18:32:21 <bay|Ota|FUNi> something that's near and dear to myself
18:32:21 <bay|Ota|FUNi> the new social media site
18:32:22 <bay|Ota|FUNi> we announced this earlier today
18:33:21 <bay|Ota|FUNi> funimation.com/beta to sign up today for a chance to be part of the beta team
18:32:22 <bay|Ota|FUNi> (the PR of this is already out)
18:32:51 <bay|Ota|FUNi> they scratched shodojo and started over and decided to just keep it at funimation.com since people already visit the site
18:33:02 <bay|Ota|FUNi> beta test begins in september
18:33:29 <bay|Ota|FUNi> we're going to see how the beta goes first before we give an exact date
18:33:44 <bay|Ota|FUNi> also part of that...
18:33:56 <bay|Ota|FUNi> before the end of the year, the elite membership subscription part of the website...
18:34:05 <bay|Ota|FUNi> early access to english dubs, ad free, exclusive forums, additional contents
18:34:32 <bay|Ota|FUNi> (And the picture for this is what the helll... it's like... a horse bull griffen rainbow cow...)
18:34:41 <bay|Ota|FUNi> we have a 2-3 year plan of things we want to do and grow on the site
18:35:16 <bay|Ota|FUNi> Cast List: Phantom
18:35:17 <bay|Ota|FUNi> (it's on the blog)
18:36:27 <bay|Ota|FUNi> available on DVD early 2011
18:36:27 <bay|Ota|FUNi> cast list: oh edo rocket
18:36:28 <bay|Ota|FUNi> available on dvd this fall
18:36:28 <bay|Ota|FUNi> cast list black butler
18:36:27 <bay|Ota|FUNi> available on DVD 1/11/11
18:36:32 <bay|Ota|FUNi> strike witches season 2
18:36:43 <bay|Ota|FUNi> streaming episodes coming soon to funimation.com/video
18:36:57 <bay|Ota|FUNi> i want to thank everyone who was in the war on pants
18:37:02 <bay|Ota|FUNi> we will be streaming it a week after it airs
18:37:05 <bay|Ota|FUNi> the DVD will be in 2011
18:37:16 <bay|Ota|FUNi> Blessing of the Campanella
18:37:22 <bay|Ota|FUNi> streaming episodes coming soon to funimation.com/video
18:37:30 <bay|Ota|FUNi> shukufuku no campanella
18:37:38 <bay|Ota|FUNi> coming in 2011
18:38:25 <bay|Ota|FUNi> Okamisan
18:39:04 <bay|Ota|FUNi> (Ookami-san to shichinin no nakamatachi)
18:38:47 <bay|Ota|FUNi> coming in 2011
18:38:55 <bay|Ota|FUNi> streaming episodes coming soon to funimation.com/video
18:39:20 <bay|Ota|FUNi> Hetalia World series (Seasons 3 and 4)
18:39:29 <bay|Ota|FUNi> coming in 2011, streaming episodes coming soon, funimation.com/video
18:40:08 <bay|Ota|FUNi> Hetalia movie, Paint It, White
18:40:01 <bay|Ota|FUNi> coming in 2011
18:40:13 <bay|Ota|FUNi> this is more than 5 min long
18:40:33 <bay|Ota|FUNi> The next one is a movie... the best thing i've seen in years...
18:40:52 <bay|Ota|FUNi> Summer wars
18:42:19 <bay|Ota|FUNi> Coming 2011
18:42:23 <bay|Ota|FUNi> funimation.com/summerwars
18:45:07 <bay|Ota|FUNi> glad we're finally getting this out so we can finally stop being asked about it
18:46:04 <bay|Ota|FUNi> Eva 2.22
18:46:08 <bay|Ota|FUNi> coming 2011
18:46:18 <bay|Ota|FUNi> this one we're going to try and do a theatrical release
18:46:18 <bay|Ota|FUNi> stay tuned for details
18:47:15 <bay|Ota|FUNi> we don't know about the dub
18:47:28 <bay|Ota|FUNi> we don't know who we are going to bring back for this one
18:47:28 <bay|Ota|FUNi> okay... Q&A
18:47:32 <bay|Ota|FUNi> with the standard disclaimer list
18:48:11 <bay|Ota|FUNi> No we are not getting more case closed
18:48:26 <bay|Ota|FUNi> Q: Bluray yet for the movies?
18:48:32 <bay|Ota|FUNi> A: Stay tuned... the press release will probably have it.
18:48:47 <bay|Ota|FUNi> Q; Birdy the Mighty, bluray rights to it?
18:48:52 <bay|Ota|FUNi> A: We don't
18:49:12 <bay|Ota|FUNi> Q: What kind of support you have for smaller retailers?
18:49:18 <bay|Ota|FUNi> How do you encourage sales with all the stuff online?
18:49:31 <bay|Ota|FUNi> A: we still do incentivetizing for small stores...
18:49:43 <bay|Ota|FUNi> we have operation anime if your store is large enough to do a club...
18:49:52 <bay|Ota|FUNi> and we give you stuff to stream at your store
18:50:02 <bay|Ota|FUNi> Q: Streaming on the iphone or ipad?
18:50:13 <bay|Ota|FUNi> A: It's on the "it's a good idea" part , but nothing in the works
18:50:21 <bay|Ota|FUNi> the mobile market is a growing market and we'll get there someday but not there yet
18:50:25 <bay|Ota|FUNi> but youtube does work right now on the phone
18:50:36 <bay|Ota|FUNi> Q: What's going on with the fact that it's also on CR at the moment
18:51:02 <bay|Ota|FUNi> A: Kadokawa had some money in CR so they got streaming rights...
18:50:58 <bay|Ota|FUNi> so they are going to show it on theirs and then they are going to show it on ours
18:51:19 <bay|Ota|FUNi> Q: EotE opening not included on later eps?
18:51:26 <bay|Ota|FUNi> A; Just episode 1..
18:51:36 <bay|Ota|FUNi> The reason is the music rights are a fun thing.
18:51:43 <bay|Ota|FUNi> And we could only get the rights to the fir st episode
18:51:53 <bay|Ota|FUNi> if we had to do it outside of that, it wouldn't have made the disc at all
18:52:09 <bay|Ota|FUNi> Q;:What consideration do you take when you put things on the save line?
18:52:14 <bay|Ota|FUNi> A; all comes down to the product lifecycle
18:52:26 <bay|Ota|FUNi> these are good shows but they've already been on the market so we'll look for any chance to drop the price any lower.
18:52:39 <bay|Ota|FUNi> usually it will come to the end of the lifecycle
18:52:51 <bay|Ota|FUNi> and not every show will make it there because not every licensor will let you do that in contracts
18:53:00 <bay|Ota|FUNi> Q: Phantom Blu-ray?
18:53:14 <bay|Ota|FUNi> A: Yes, but we don't have a date... it will be delayed
18:53:26 <bay|Ota|FUNi> ALso, let me explain, blu-ray rights overall, we're in the same region as japan and japan is worried about reverse importation
18:53:44 <bay|Ota|FUNi> so sometimes, we have blu-ray rights but there is a grace period between releases to lower the importation risk
18:53:56 <bay|Ota|FUNi> Q: How successful was Sgt Frog?
18:54:04 <bay|Ota|FUNi> A: Frog is doing quite well for itself.
18:54:12 <bay|Ota|FUNi> We're always happy with frog
18:55:15 <bay|Ota|FUNi> Q: What's the relationship between you guys and other companies w.r.t getting things for references and stuff
18:55:19 <bay|Ota|FUNi> A; we play nice together
18:55:24 <bay|Ota|FUNi> we're all competitors
18:55:53 <bay|Ota|FUNi> we don't work too closely together on promotions....
18:56:04 <bay|Ota|FUNi> sometimes things like viz and funi for FMA manga/FMA anime
18:57:08 <bay|Ota|FUNi> Q: What was it like to license Summer Wars?
18:57:22 <bay|Ota|FUNi> A; every license is a process... and on the bigger ones its even more of a process.. more care, people, money
18:57:44 <bay|Ota|FUNi> we look at all potential for shows going into the purchase of the show
18:57:50 <bay|Ota|FUNi> the studios know what they have, you have to treat them with respect
18:57:57 <bay|Ota|FUNi> you have to treat their baby well
18:58:03 <bay|Ota|FUNi> you can't just slap a label on it and throw it out
18:58:14 <bay|Ota|FUNi> Q: Summer Wars theatrical?
18:58:18 <bay|Ota|FUNi> A: we're hoping so, stay tuned
18:58:52 <bay|Ota|FUNi> Q: Second season of any shows on there or is it strictly for marketing purposes that only the first season is up there?
18:58:56 <bay|Ota|FUNi> A: Yes...
18:59:06 <bay|Ota|FUNi> Basically it's a difference in Japan with what's available rights wise....
18:59:30 <bay|Ota|FUNi> Sometimes Japan wants it shopped around, sometimes they have to go back to get broadcast rights
18:59:59 <bay|Ota|FUNi> Q: Why are the commercials extremely old and about getting out of debt or tax issues?
19:00:28 <bay|Ota|FUNi> A: What I can say is, when there is commercial space available on any network that's not filled, those commercials will be dropped in there to fill spaces
19:01:14 <bay|Ota|FUNi> Just got confirmed
19:01:18 <bay|Ota|FUNi> we will have theatrical on summer wars
19:01:23 <bay|Ota|FUNi> Q: Initial D Stage 5?
19:01:49 <bay|Ota|FUNi> A: If there is more intiial D, we're looking at it, we got the first ones and they're doing well
19:01:54 <bay|Ota|FUNi> (Nobody has any idea what stage 5 is)
19:02:20 <bay|Ota|FUNi> Q: Faster DVD releases for Kai?
19:02:56 <bay|Ota|FUNi> A: The schedule is pretty set, there will be a lag ... the reason why that can't be changed is because every dvd has to sell for a certain life span and if you bring it out too soon, it will canablize the other ones
19:03:19 <bay|Ota|FUNi> Q: How have the dragon boxes been doing?
19:03:46 <bay|Ota|FUNi> A: Dragonbox 2 I can't keep in stock at cons (Joshua)
19:03:51 <bay|Ota|FUNi> And Dragonbox 4 is soon...
19:03:54 <bay|Ota|FUNi> Sept 14th...
19:04:12 <bay|Ota|FUNi> Q: FLCL.... DVD and Bluray simul?
19:04:30 <bay|Ota|FUNi> A: No word yet on exact details, we're waiting on that one...
19:04:37 <bay|Ota|FUNi> we're still waiting for details
19:04:54 <bay|Ota|FUNi> Q: Navarre looking to sell FUNimation?
19:05:26 <bay|Ota|FUNi> A: What's happening is that as we are moving into different venues, Navarre was traditional shipping and that was fine when we were shipping DVDs
19:06:11 <bay|Ota|FUNi> They are exploring the option to sell us since we are getting into internet and other things that they don't have inroads (re-word)
19:06:11 <bay|Ota|FUNi> Don't panic.
19:06:11 <bay|Ota|FUNi> Q: Hellsing OVA 5-7?
19:06:11 <bay|Ota|FUNi> A: confirmed
19:06:11 <bay|Ota|FUNi> Q: dates?
19:06:11 <bay|Ota|FUNi> A: Negative
19:06:17 <bay|Ota|FUNi> We know we have it
19:06:18 <bay|Ota|FUNi> that's about all...
19:06:39 <bay|Ota|FUNi> Q: How do you decide what you release and when you release it?
19:06:48 <bay|Ota|FUNi> Like Hetalia has no blu-ray but EotE has a bluray...
19:06:58 <bay|Ota|FUNi> Sometimes they are later and sometimes they are like with Kai...
19:07:14 <bay|Ota|FUNi> A; With the first part, are the rights available, and the materials available...
19:07:20 <bay|Ota|FUNi> Hetalia is special since it was an online thing
19:07:40 <bay|Ota|FUNi> Licensor by licensor and contract by contract on it's own unique basis that dictates if we have day and date or if we have a window
19:07:48 <bay|Ota|FUNi> If we can, day and date
19:08:02 <bay|Ota|FUNi> It's not really marketing or business, but a that's what we have to do to get it to you.
19:08:41 <bay|Ota|FUNi> Q: How often does FUNi look at getting older titles (LOGH, SM, GE etc)
19:08:42 <bay|Ota|FUNi> A: Via the legal streaming sites, we can see numbers, and we are looking at it
19:08:47 <bay|Ota|FUNi> but newer stuff sells better
19:08:55 <bay|Ota|FUNi> never say never though...
19:09:06 <bay|Ota|FUNi> we've been trying to get sailor moon for years
19:09:18 <bay|Ota|FUNi> i know we had kodocha for a while.... we have ge999 streaming...
19:09:22 <bay|Ota|FUNi> but no farther..
19:09:45 <bay|Ota|FUNi> Q: Be dubbing any future movies?
19:09:49 <bay|Ota|FUNi> A: Anything is possible in the future
19:10:00 <bay|Ota|FUNi> On one piece, we have the first 3 seasons and....
19:10:07 <bay|Ota|FUNi> we're now at the end of season 3 for the show..
19:10:12 <bay|Ota|FUNi> of course we're going to go for more episodes...
19:10:30 <bay|Ota|FUNi> and we don't know what movies are going to come with that
19:10:33 <bay|Ota|FUNi> there will be more one piece
19:10:36 <bay|Ota|FUNi> i just don't know what it will be
19:11:05 <bay|Ota|FUNi> Q: Will you speed up with streaming being in the 450s?
19:11:15 <bay|Ota|FUNi> A; we're happy with how it's selling.... and you don't change how it works...
19:11:25 <bay|Ota|FUNi> and when you speed up long series, it hurts the sales
19:11:33 <bay|Ota|FUNi> it's probably going to say the same speed
19:11:55 <bay|Ota|FUNi> Q: Blu-ray release for the later eps that are in HD?
19:12:00 <bay|Ota|FUNi> A: We don't have the blu-ray rights yet for One piece
19:12:04 <bay|Ota|FUNi> that would be a sure thing if we got the rights
19:12:13 <bay|Ota|FUNi> Q: How is D-gray man doing in general...
19:12:21 <bay|Ota|FUNi> A: it's doing alright, good, well....
19:12:53 <bay|Ota|FUNi> Q: how is the blu-ray doing?
19:13:02 <bay|Ota|FUNi> A: bluray is doing pretty well... bluray doesn't have to do as well as DVDs...
19:13:13 <bay|Ota|FUNi> it's doing well for what blurays are doing
19:13:40 <bay|Ota|FUNi> Q: When is the next one available on BD?
19:13:50 <bay|Ota|FUNi> A: Don't have that infront of me.... if ther is a delay, it's a materials issue or something.
19:14:37 <bay|Ota|FUNi> Q: (question that didn't make sense about sekirei)
19:14:53 <bay|Ota|FUNi> A: if you watch it on our site, we may go after the DVD rights... (he said he wasn't watching it on funi's site)
19:16:18 <bay|Ota|FUNi> Q: Hulu player on your video site or go back to your own site?
19:16:13 <bay|Ota|FUNi> A; mix and match
19:16:24 <bay|Ota|FUNi> I know canada has been bitching that they can't watch hulu
19:16:41 <bay|Ota|FUNi> We want to keep it so that you can go on and watch stuff, and it doesn't drag stuff...
19:16:53 <bay|Ota|FUNi> And if we give stuff to Hulu, being a great partner, they are more likely to keep picking stuff...
19:17:15 <bay|Ota|FUNi> Q: (I think it was about Shana-tan specials?)
19:17:18 <bay|Ota|FUNi> A: Don't know...
19:17:33 <bay|Ota|FUNi> Q: Kanon bluray?
19:17:32 <bay|Ota|FUNi> A: not right now
19:17:52 <bay|Ota|FUNi> Q: Thinpaks vs Keepcase?
19:18:32 <bay|Ota|FUNi> Q: Higu Kai?
19:18:44 <bay|Ota|FUNi> A; Only have what geneon had.
19:19:00 <bay|Ota|FUNi> Q: High school of the dead, you guys have the rights?
19:19:03 <bay|Ota|FUNi> A; no, section 23...
19:19:04 <bay|Ota|FUNi> End
Notes: None