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Unedited Feed from the Sunrise panel at Otakon 2011. Transcription: bayoab
Note: ( ) is usually commenting on the panel and was not said.

19:37:26 <bay|Ota|Sunrise> (sunrise will be starting late due to scheduling)
19:37:58 <bay|Ota|Sunrise> (room is filling now)
19:48:22 <bay|Ota|Sunrise> (still setting up)
19:49:58 <bay|Ota|Sunrise> (Taking stage)
19:52:21 <bay|Ota|Sunrise> Okay
19:52:21 <bay|Ota|Sunrise> hello everyone
19:52:22 <bay|Ota|Sunrise> how are you
19:52:34 <bay|Ota|Sunrise> Welcome to the sunrise industry panel
19:52:46 <bay|Ota|Sunrise> it's a great honor to us to have a chance to introduce ourselves at otakon
19:52:50 <bay|Ota|Sunrise> this is the first panel for us at otakon
19:53:11 <bay|Ota|Sunrise> my name is masayuki ozaki(?) producer at sunrirse and general manager in charge of overseas department
19:53:19 <bay|Ota|Sunrise> would like to introduce our lineup and have a q&a session
19:53:42 <bay|Ota|Sunrise> first, let me introduce our companyt
19:53:46 <bay|Ota|Sunrise> do you know sunrise?
19:53:54 <bay|Ota|Sunrise> sunrise was founded 35 years ago
19:54:05 <bay|Ota|Sunrise> and about 17 years ago, sunrise was merged by bandai
19:54:07 <bay|Ota|Sunrise> now we, sunrise are part of bandai namco group
19:54:15 <bay|Ota|Sunrise> so gundam group is now licensing only to basically bandai
19:54:25 <bay|Ota|Sunrise> and we, sunrise, have made over 300 titles over 35 years
19:54:30 <bay|Ota|Sunrise> and over 70% titles are original
19:54:38 <bay|Ota|Sunrise> not based on novel or comics
19:54:41 <bay|Ota|Sunrise> so most titles are originals
19:54:50 <bay|Ota|Sunrise> this is our characteristic (missed)
19:55:00 <bay|Ota|Sunrise> and our titles, gundam is famous for... gundam
19:55:04 <bay|Ota|Sunrise> but there are a lot of titles that you know
19:55:07 <bay|Ota|Sunrise> for example code geass
19:55:11 <bay|Ota|Sunrise> or cowboy bebop
19:55:15 <bay|Ota|Sunrise> or inuyasha
19:55:48 <bay|Ota|Sunrise> I'm the producer of the zeta gundam movie...
19:55:50 <bay|Ota|Sunrise> Sgt Keroro
19:55:58 <bay|Ota|Sunrise> Inuyasha the final act
19:56:07 <bay|Ota|Sunrise> and Tales of the abyss, the animation
19:56:17 <bay|Ota|Sunrise> and my brand new titles is Tiger and Bunny
19:56:23 <bay|Ota|Sunrise> we only have one hour, so i have to speed up
19:56:28 <bay|Ota|Sunrise> first, please watch our promo video
19:56:33 <bay|Ota|Sunrise> about 18 minutes
19:56:57 <bay|Ota|Sunrise> first, the world of gundam
19:57:01 <bay|Ota|Sunrise> then 5 or 6 new titles
19:57:49 <bay|Ota|Sunrise> (world of gundam was shown at AX)
19:58:39 <bay|Ota|Sunrise> (lol the bandai people are watching too)
19:59:13 <bay|Ota|Sunrise> (and the audio is too loud again, it's echoing )
19:59:59 <bay|Ota|Sunrise> (he's taking notes on the cheers, so far g and wing have really gotten cheers)
20:02:07 <bay|Ota|Sunrise> Tiger and Bunny PV
20:06:03 <bay|Ota|Sunrise> Sacred Seven PV
20:08:30 <bay|Ota|Sunrise> Phi Brain Puzzle of God PV
20:12:16 <bay|Ota|Sunrise> Horizon on the Middle of Nowhere PV - released this autum in Japan
20:12:23 <bay|Ota|Sunrise> on tv october 2011
20:12:41 <bay|Ota|Sunrise> genesis-horizon.net
20:12:46 <bay|Ota|Sunrise> Gundam AGE PV
20:14:54 <bay|Ota|Sunrise> Okay thank you
20:15:00 <bay|Ota|Sunrise> Which title are you interested in?
20:15:39 <bay|Ota|Sunrise> (polls the audience)
20:15:43 <bay|Ota|Sunrise> Let's move on to Q&A
20:16:22 <bay|Ota|Sunrise> Q: Tell us anything about the new Code Geass Spinoff?
20:16:25 <bay|Ota|Sunrise> A: I knew that question was coming
20:16:48 <bay|Ota|Sunrise> The next season of Code Geass is proceeding as planned
20:17:06 <bay|Ota|Sunrise> So they are working hard on it, we will be able to release it next year
20:17:29 <bay|Ota|Sunrise> It will take place in the same world as Leluche, but different characters
20:17:40 <bay|Ota|Sunrise> but the stage is set in europe, so we'll see european countries
20:18:38 <bay|Ota|Sunrise> and it's the same (???), goro taniguchi
20:18:12 <bay|Ota|Sunrise> and same (missed)... so they have the same ideas as code geass
20:18:56 <bay|Ota|Sunrise> And the new director is kazuki azakane, the director of escaflowne
20:19:25 <bay|Ota|Sunrise> Q: Any plans to put any older titles on Blu-ray, like Bebop
20:20:09 <bay|Ota|Sunrise> A: We certainly want to release all the popular titles on blu-ray
20:20:23 <bay|Ota|Sunrise> There's a list for that, but the schedule is TBD, so please look forward to the future releases of these titles
20:20:55 <bay|Ota|Sunrise> Q: With the success of T&B and the non-traditional main characters, is sunrise more willing to take risks now as i know they weren't (sure?) about the product at the start
20:21:18 <bay|Ota|Sunrise> A: It's been a great asset to sunrirse that it's been so successful
20:21:48 <bay|Ota|Sunrise> For one thing, it's an original story, and it's a great meaning that an original story was succesful
20:22:17 <bay|Ota|Sunrise> And this certainly has opened up new frontiers for a new business scheme so it has ramafications for the future
20:22:23 <bay|Ota|Sunrise> Q; Remastered Gundam Wing in the US?
20:22:45 <bay|Ota|Sunrise> A: TBD
20:23:18 <bay|Ota|Sunrise> (Robert Napton from Bandai introduces himself and gives the disclaimer)
20:23:27 <bay|Ota|Sunrise> (and predicts someone will ask about ZZ)
20:23:40 <bay|Ota|Sunrise> Q: Can you bring the gundam statue to the US that was in Odaiba
20:23:51 <bay|Ota|Sunrise> A: I was wondering if anyone would ask that
20:24:10 <bay|Ota|Sunrise> Actually, we have a lot of offers from all over the world, asia, europe and the US... but.. TBD
20:24:31 <bay|Ota|Sunrise> So much money is necessary to bring it aboard... in the future, I hope to bring it to the US....
20:25:22 <bay|Ota|Sunrise> Q: Gundam Origin, how much likeness will it be?
20:25:39 <bay|Ota|Sunrise> A: So far, it's definite that Gundam Origin will be animated
20:26:02 <bay|Ota|Sunrise> right now, it hasn't been decided if it's going to be tv, ova, or movie, or streamcast
20:26:24 <bay|Ota|Sunrise> but we should be able to make more solid announcements soon so please look forward to them
20:27:28 <bay|Ota|Sunrise> Q: Is your plan to have a gundam hardcore fan show and a newcomer gundam fan show in the future?
20:27:40 <bay|Ota|Sunrise> Also, with tiger and bunny and sacred seven to have a serious series and a not serious series
20:28:42 <bay|Ota|Sunrise> A; The intent with Sunrise with Unicorn is just as you analyzed (he gave a long intro)
20:29:15 <bay|Ota|Sunrise> It is meant to be the ultimate of the UC series, and it is meant to be something that would make old fans happy and be a hook for younger fans
20:29:56 <bay|Ota|Sunrise> and so the strategy is slightly different for TB/S7
20:30:16 <bay|Ota|Sunrise> while gundam is about giant robots, a real robot war story, those two are about human sized heroes putting on armored suits and doing action
20:30:43 <bay|Ota|Sunrise> we like to put as much effort into both genres, we we're (happy?) to be putting out both
20:31:14 <bay|Ota|Sunrise> Q: (Long intro......)
20:31:50 <bay|Ota|Sunrise> (STILL GOING)
20:32:20 <bay|Ota|Sunrise> Will we eventually get more Mai-Hime?
20:32:24 <bay|Ota|Sunrise> The blu-rays, and a movie?
20:32:32 <bay|Ota|Sunrise> (Robert summarizes it)
20:33:19 <bay|Ota|Sunrise> A: Well, My-hime and My-otome are based on solid world views,
20:33:40 <bay|Ota|Sunrise> And they are set out so that it's possible to continue on with more stories and come up with continuations and sequels and more shows in the same world
20:33:43 <bay|Ota|Sunrise> and it's something we'd like to do
20:33:50 <bay|Ota|Sunrise> regarding BD, it's the same as the answer I gave earlier
20:34:10 <bay|Ota|Sunrise> we would like to put them out,, it's on the list
20:34:45 <bay|Ota|Sunrise> Q: Are there any plans to bring more and or older gundam comics or manga titles to the US?
20:35:26 <bay|Ota|Sunrise> A: We do get fan requests for titles such as Cutaway the flash, but currently they are not in the plans yet
20:35:54 <bay|Ota|Sunrise> But the more requests we recieve, the better the prospects for them to be considered to be released
20:36:34 <bay|Ota|Sunrise> Q: Bright Noah in Gundam UC4? (About his voice actor is gone)
20:37:25 <bay|Ota|Sunrise> A: Just as you mentioned, mr suzuki is no longer with us, but we have an alternate cast done ,we just can't announce who it is yet, but it's forthcoming, so please look forward to it
20:37:34 <bay|Ota|Sunrise> Q: Gundam AGE 26 or 52 eps?
20:37:42 <bay|Ota|Sunrise> A: 1 year
20:38:19 <bay|Ota|Sunrise> Q: Heard about a Gundam Seed Movie after the series but it was stalled in production, and chance of moving forward?
20:38:35 <bay|Ota|Sunrise> A: We actually did announce there was going ot be one 2 years ago
20:38:57 <bay|Ota|Sunrise> However, there have been a change in circumstances and the project is currently on hiatus
20:39:16 <bay|Ota|Sunrise> So currently we can't commit to answer the question of when it will be completed and when it will be released
20:39:22 <bay|Ota|Sunrise> but your patience is very much appreciated
20:39:30 <bay|Ota|Sunrise> Q: Tiger and Bunny Merchandise in the US?
20:39:39 <bay|Ota|Sunrise> A: There are plans.
20:40:20 <bay|Ota|Sunrise> Currently in Japan, they are rushing to manufacture TB merchandise, so they don't have enough for the american market
20:40:36 <bay|Ota|Sunrise> And there are several lines of production in the US going on
20:40:42 <bay|Ota|Sunrise> So we're rushing to deliver on that
20:41:58 <bay|Ota|Sunrise> Q: Expanding the stream for Sacred Seven to other countries such as in Europe?
20:41:56 <bay|Ota|Sunrise> A: (Napton) You are stumping us
20:42:27 <bay|Ota|Sunrise> Currently, Sacred Seven is viewable in european countries outisde Japan
20:43:31 <bay|Ota|Sunrise> It's official that Bandai Entertainment is handling the north american release of sacred 7 (missed something?)
20:43:18 <bay|Ota|Sunrise> But we haven't committed to a schedule for the north american release
20:44:10 <bay|Ota|Sunrise> Q: (missed question, about zambot believe)
20:44:28 <bay|Ota|Sunrise> A: Basic philsophy at sunrise to create new titles as original stories
20:45:30 <bay|Ota|Sunrise> But if there is high fan demand, for a remake, or if a director or producer pitches his idea that they want to revisit a title, those are the elements that may make sunrise consider a remake
20:45:56 <bay|Ota|Sunrise> Q: Sunrise streaming any of the other gundams before you release them on DVD?
20:46:29 <bay|Ota|Sunrise> Robert: So even thought I answered it, you found a clever way around it.... (in a kidding way)
20:46:40 <bay|Ota|Sunrise> A: And I knew that question was coming too.
20:47:06 <bay|Ota|Sunrise> Unfortunately, we have no plans right now, on ZZ for streaming or DVD, but obviously, i hear about it alot, and i say that, and i'll be happy more than anyone when i can say we are doing something with it
20:47:13 <bay|Ota|Sunrise> but all kidding aside, we realize there is a passion to have all the older series,
20:47:27 <bay|Ota|Sunrise> and we're trying to get them one by one, and trying not to flood the market place
20:47:43 <bay|Ota|Sunrise> this is turn A and the re-release of gundam with Jp audio which i heard about more than ZZ, so we'll try to get it all
20:47:47 <bay|Ota|Sunrise> (All napton)
20:48:09 <bay|Ota|Sunrise> Q: How did the closing of ADV and Geneon change how Bandai and Sunrise market and producer their shows
20:48:48 <bay|Ota|Sunrise> A: Both and ADV and Geneon were companies that had Japanese financing, so they were competition to sunrise and at the same time they were colleagues
20:49:39 <bay|Ota|Sunrise> And ideally, we could have been competitng and propsering together in the US and Europe, so that they are gone is a painful blow to sunrise and bandai
20:50:06 <bay|Ota|Sunrise> Q: Considered doing streams of older properties from franchise that might not be popular enough to sell, but that would be worth putting online?
20:50:18 <bay|Ota|Sunrise> (Also asked for AGE asap)
20:51:35 <bay|Ota|Sunrise> A: Just as you said, gundam age is targeted at a wider range of viewers, and that includes the older fans as well as the potential younger fans, and that's the exact target audience for AGE
20:52:04 <bay|Ota|Sunrise> So plans outside of Japan certainly do have the younger fan in mind, so the plans for streaming and other means are in the works
20:53:20 <bay|Ota|Sunrise> And as to the other question, it's not only the yuusha series, but for older sunrise titles, we do have a effective means called streaming, where we don't have to worry about media sales or tv, so we would like to do that and bring back a younger audience to these titles
20:53:45 <bay|Ota|Sunrise> Q: Regarding Keroro, are there plans to produce more?
20:54:07 <bay|Ota|Sunrise> A: Sgt Keroro and I go way back, I've been working with him for 7 years
20:54:45 <bay|Ota|Sunrise> So, I am very fond of Sgt Keroro and the TV broadcast has ended in Japan, but within me, i only consider it a short recess
20:55:19 <bay|Ota|Sunrise> So, I definitely want to find a new partner or a new scheme to bring back the new works of keroro back to the screen, so i thank you for the support
20:55:57 <bay|Ota|Sunrise> Q: Sunrise to do movies similar to Colorful? And when can we see that one and others in America?
20:56:33 <bay|Ota|Sunrise> A: Colorful was a bold challenge for sunrise to take
20:56:52 <bay|Ota|Sunrise> There are no robots or action scenes, it's more of a work that's in a JV lit work
20:57:45 <bay|Ota|Sunrise> Colorful has certainly gained now traditional fans who weren't previously fans of previous sunrise titles, so that was a success, and the title itself won many awards
20:58:01 <bay|Ota|Sunrise> Q: What does the future look like for Gintama?
20:58:10 <bay|Ota|Sunrise> Is the movie hinted at a clever joke or something that might come into reality?
20:59:05 <bay|Ota|Sunrise> A: I personally produced the first Gintama feature, so it's something I'm fond of like Keroro
20:59:18 <bay|Ota|Sunrise> so i certainly want to be the producer for a second feature, so i very much appreciate your support for this
20:59:28 <bay|Ota|Sunrise> Let's have a big thank you for Ozaki-san
20:59:38 <bay|Ota|Sunrise> We're going to reset things and start the bandai after dark panel
20:59:39 <bay|Ota|Sunrise> Thank you very much
20:59:52 <bay|Ota|Sunrise> I thank you truly
20:59:53 <bay|Ota|Sunrise> End
Notes: None