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Unedited Feed from the Austin Osueke Keynote at Anime Expo 2009. Transcription: zalas
Note: ( ) is usually commenting on the panel and was not said.


10:56:52 <zalas|Keynote> Austin Osueke
10:56:58 <zalas|Keynote> eigoMANGA's Publisher
10:57:01 <zalas|Keynote> osueke@eigoMANGA.com
10:57:49 <zalas|Keynote> (waiting for keynote to start)
10:58:30 <zalas|Keynote> Hi everyone, thank you for coming to the SPJA 2009 industry conference
10:58:47 <zalas|Keynote> our first keynote today is from Austin Osueke, from eigoMANGA
10:59:02 <zalas|Keynote> Thank you very much
10:59:05 <zalas|Keynote> welcome to anime expo 2009
10:59:16 <zalas|Keynote> I'm very relaxed, I thought I'd be nervous but...
10:59:21 <zalas|Keynote> we publish a line of comic books and graphic novels
10:59:28 <zalas|Keynote> specifically OEL comics/manga
10:59:45 <zalas|Keynote> today I'll spend a couple of minutes talking about the manga industry
11:00:06 <zalas|Keynote> Introducing New Manga During A Recession
11:00:10 <zalas|Keynote> we're all facing hard times right now
11:00:14 <zalas|Keynote> from all aspects of business and such
11:00:18 <zalas|Keynote> manga and anime no exception
11:00:41 <zalas|Keynote> "We will contiue to create new consumers for manga. We foresee increasingly sophisticated consumers, and a growing understanding of manga as a format and not a genre
11:00:51 <zalas|Keynote> " - Gonzalo Ferreyra, Viz Media VP Sales
11:00:55 <zalas|Keynote> 7/14/2008
11:01:19 <zalas|Keynote> sales in manga dropped 17% in 2008
11:01:26 <zalas|Keynote> 210 million -> 175 million
11:01:30 <zalas|Keynote> diamond distributors
11:01:33 <zalas|Keynote> 2009 benchmark
11:01:37 <zalas|Keynote> manga titles continue to be cancel and de-listed
11:01:41 <zalas|Keynote> mass market
11:01:52 <zalas|Keynote> major retailers closing such as sam goody and virgin megastore
11:02:01 <zalas|Keynote> borders cut substantial stock of manga inventory which hurt sales
11:02:15 <zalas|Keynote> $2500 cutoff point on 2009 benchmark from Diamond Distributors
11:02:26 <zalas|Keynote> they'll cancel it if they don't feel it'll sell
11:02:37 <zalas|Keynote> a lot of our titles have been delisted
11:02:42 <zalas|Keynote> many of Viz's titles have been delisted as well
11:02:52 <zalas|Keynote> direct effect from recession we're experiencing
11:04:32 <zalas|Keynote> Only The Strong Survive
11:04:37 <zalas|Keynote> Graphic Novels Up in 2008
11:04:45 <zalas|Keynote> sales of graphic novels rose from 375 mil to 395 mil
11:04:51 <zalas|Keynote> naruto bleach, furuba,
11:04:56 <zalas|Keynote> these tiltes are still thriving
11:05:12 <zalas|Keynote> watchmen, dark knight, helping with graphic novels
11:05:41 <zalas|Keynote> among the top 10 manga: naruto, furuba, vampire knight, bleach, death note
11:05:48 <zalas|Keynote> viz tokyopop viz viz viz
11:05:53 <zalas|Keynote> last month, furuba actually beat watchmen
11:05:58 <zalas|Keynote> but watchmen has been #1 graphic novel in us
11:06:15 <zalas|Keynote> Diamond's new benchmark is wake up call for all of us
11:06:43 <zalas|Keynote> "The reality is that small publishers are going to have to adjust to the reality of Diamond's new minimums and be creative. In the meantime, small peress publishers need to be willing to bang on unknown dors and create a new markte for themselves." Bill Schanes
11:06:45 <zalas|Keynote> Diamond VP of purchasing
11:06:48 <zalas|Keynote> 6/30/2009
11:06:49 <zalas|Keynote> publisher's weekly
11:06:56 <zalas|Keynote> so what are some ways to do that?
11:07:27 <zalas|Keynote> I hope we can still be vibrant in the industry despite the recession
11:07:34 <zalas|Keynote> Alternative Distributors
11:07:40 <zalas|Keynote> Haven Distributors, Slave Labor, Comic Monkey
11:08:03 <zalas|Keynote> one major problem is there was just one [dist] choice for so long, that it's difficult to get people to notice another" Tony Shelton - Independent comic Rep 2/2009 comic related
11:08:26 <zalas|Keynote> I know from my experience that Haven is still really small
11:08:39 <zalas|Keynote> still has a long way to go before it can reach the level of diamond
11:08:44 <zalas|Keynote> but it's still an opportunity to get up there
11:08:48 <zalas|Keynote> Online Manga: Viral Marketing
11:09:07 <zalas|Keynote> "Web coics enable publishers to build up the popularity of some works to the point at which it becomes feasible to release them in book format, while saving priting costs in the meantime"
11:09:09 <zalas|Keynote> Goichi Nonaka
11:09:13 <zalas|Keynote> Futabasha Publishers Ltd
11:09:15 <zalas|Keynote> Jun 2009
11:09:22 <zalas|Keynote> Social Websites
11:09:24 <zalas|Keynote> Existing Comic Portals
11:09:26 <zalas|Keynote> drunkduck.com
11:09:28 <zalas|Keynote> keenspot
11:09:31 <zalas|Keynote> Leading Sites (with potential)
11:09:35 <zalas|Keynote> Crunchyroll
11:09:36 <zalas|Keynote> Facebook
11:09:38 <zalas|Keynote> Twitter
11:09:39 <zalas|Keynote> Myspace (?)
11:09:43 <zalas|Keynote> Viral Campagins
11:09:50 <zalas|Keynote> _positive_ blogs, quick comments, refer to friends
11:09:55 <zalas|Keynote> Develop Better Social Apps
11:09:58 <zalas|Keynote> Online comic reader
11:09:59 <zalas|Keynote> ecommerce feature
11:10:03 <zalas|Keynote> retailer/distribution feature
11:10:14 <zalas|Keynote> Viral marketing is a fast way to circulate an idea quickly
11:10:31 <zalas|Keynote> My problem with social networks is that they don't have a true way to circulate comic books/ideas online
11:10:32 <zalas|Keynote> none of them have a true reader
11:10:50 <zalas|Keynote> I like to challenge publishers out there to develop social apps for twitter, myspace, facebook
11:10:56 <zalas|Keynote> to make comic readers
11:10:59 <zalas|Keynote> so that your ideas can get to fans quickly
11:11:07 <zalas|Keynote> We're developing various social apps for myspace and facebook as well
11:11:16 <zalas|Keynote> I put myspace as ? because FB has overshadowed myspace
11:11:29 <zalas|Keynote> myspace has done away with comic book section of their website
11:11:32 <zalas|Keynote> but it may still be viable
11:12:24 <zalas|Keynote> I hope to show something at comiccon like a comic book reader that truly supports the features of fb and myspace
11:12:28 <zalas|Keynote> Mobile Devices
11:12:35 <zalas|Keynote> everyone knows it's been doing very well in Japan and Europe
11:12:49 <zalas|Keynote> it's never been very popular here to develop content for mobile devices
11:12:51 <zalas|Keynote> I don't know why
11:12:56 <zalas|Keynote> I guess people just like to read physical comic books
11:13:17 <zalas|Keynote> in the past 6 years, haven't really seen a good device to read comics on
11:13:57 <zalas|Keynote> we're looking at trying to make an app for the new iphone
11:14:03 <zalas|Keynote> it's a great way to virally promote your comic idea and build traction
11:14:23 <zalas|Keynote> ecommerce feature -> read online, buy easily
11:14:40 <zalas|Keynote> a system to connect to retailer/distributor to encourage them to buy your manga, etc.
11:15:04 <zalas|Keynote> I don't really see a lot of revenue in iphone
11:15:14 <zalas|Keynote> but if we do episodic installments, it might help in some ways
11:15:22 <zalas|Keynote> I see the biggest benefit in a viral campaign
11:15:38 <zalas|Keynote> to get our stuff into B&M stores
11:15:45 <zalas|Keynote> Print vs. Electronic Manga
11:16:21 <zalas|Keynote> "When it comes to manga, the experience of reading manga on sreen is not the same as the experience of reading the book. WHile for some people it's good enough. I think for the majority of people, it's not. Clearly it's just a very different thing from anime." - Del Rey Associate Publisher Dallas Middaugh March 2008 Anime Today
11:16:33 <zalas|Keynote> Question from audience about Kindle
11:16:37 <zalas|Keynote> I feel the potential for that
11:16:46 <zalas|Keynote> but at the same time, I don't know if our consumers (15-25) would own kindles
11:16:59 <zalas|Keynote> it is a great model, though
11:17:02 <zalas|Keynote> One last thing
11:17:11 <zalas|Keynote> tlaking to colleagues about future of manga
11:17:23 <zalas|Keynote> the strength is the IP itself, being able to bring it to other media
11:17:41 <zalas|Keynote> manga as a publication right now, is great for source material
11:17:59 <zalas|Keynote> maybe it'll work well for a video game or a film, if you're currently looking at a manga property
11:18:45 <zalas|Keynote> Q: Looked into doing any motion comics?
11:18:59 <zalas|Keynote> A: The whole effort part of it, it's a lot of time to convert comic into motion comic
11:19:03 <zalas|Keynote> there isn't a true investment on that
11:19:06 <zalas|Keynote> I know Marvel has done it
11:19:09 <zalas|Keynote> but it's really expensive to do
11:19:21 <zalas|Keynote> need a developer who's good at flash/jscript
11:19:27 <zalas|Keynote> not sure if it's a storng business model, even though it's a great idea
11:21:39 <zalas|Keynote> Thank you for coming
Notes: None